We can out-think them, because we’ve been willing to out-learn them, and out-work them. We’ve made the investment in the technologies and in the people that will drive the future of email marketing. We have made the investment in intelligence. That’s why we can promise superior analytics tools—like our apps in Yesmail Central and Yesmail Market Intelligence for example—and superior analytical expertise.
What’s the greatest promise we can make to our clients? It’s that we will know their business, and their customers like they know their business and their customers. Maybe even better. And we don’t get there by simply trusting our gut. Instincts are important to what we do, but not more so than information. Only by valuing both of these equally have we truly set ourselves apart from our competitors.