As the longest-running, dedicated email design agency, we pride our self on always pushing boundaries and never staying comfortable when creating emails. This in turn has led to award winning email designs and campaigns.
Winner in Email: Campaign or Standalone category
Marriott Rewards’ Mobile Check-in campaign, powered by Yesmail, was designed to raise awareness and increase smartphone—with check-in functionality—app downloads. The campaign featured two designs coded in a single framework— one for desktop, the other for mobile—yielding more than 27,000 downloads in a single day, and went to #1 in Travel (previously #25) and #47 Overall (previously #938) in Apple's iTunes app store. The email campaign had an open rate of 37%.
Yesmail was named Email Marketing Winner by the Internet Marketing Association for work on VSP's EnVision newsletter. The Yesmail team refreshed the look of VSP’s e-newsletter and made it more mobile-friendly at the same time by creating email templates using responsive design techniques. With this new design, EnVison’s layout automatically adapts to different screen sizes. In addition, CSS call-to-action buttons are large and utilize rounded-corners without images, making them 100% readable and clickable. Plus, text size grows substantially for viewership on small mobile screens. Lastly, a fun recurring section in the bottom half of the newsletter captures readers’ interest through ‘sticky’ content like sweepstakes, trivia, and social media excerpts. These updates have resulted in drastic improvements in the performance of VSP’s e-newsletter—there was a surge in engagement and unique page visits.
Marketing ARC Awards
Yesmail was the winner of best 'Conversion Optimization' category for our Marriott Mobile Check-In campaign. The mobile-first campaign was developed for Marriott’s Rewards members in North America. With responsive design enabled, guests could read the email on a computer or on a mobile device.
Chief Marketer Pro Awards
Marriott unrolled an innovative Mobile Check-In feature, exclusive to Marriott Hotels in the US and Canada, in its popular smartphone app. Yesmail thought mobile-first when developing Marriott’s email campaign targeted to Rewards members in North America. The email employed responsive design, so guests could read the message on a computer or just as easily on a mobile device. Yesmail’s Creative team also implemented scalable design best practices, e.g. stacking content sections and enlarging text, and took advantage of mobile devices’ unique functionalities: when people clicked the calls-to-action, they would be brought to their device’s app store or “Visit TravelBrilliantly.com.” Just a few days after the launch of Mobile Check-In, Marriott’s app jumped to #1 in Travel in the iTunes app store.
the American Business Awards
Best Newsletter - GOLD STEVIE WINNER:
Horizon Interactive Awards
Silver Winner for Marriott Mobile Check-In Email - Promotion
Yesmail’s team thought mobile-first when it came to planning strategy and creative for the Mobile Check-in email campaign. Yesmail implemented responsive design techniques and as a result, the promotional campaign consisted of two designs coded in a single framework —one for desktop, and one for mobile. This dual function of the email allowed guests to read it on a large computer screen or just as easily on a mobile device, with no need to pinch or zoom. Yesmail also streamlined the Marriott Rewards email using scalable design practices to accommodate for small mobile screens.
Horizon Interactive Awards
Silver Winner for VSP EnVision Email - Newsletter
The Yesmail team enhanced the e-newsletter by utilizing responsive design techniques to create mobile-ready email templates. Because of this responsive design, EnVision’s new layout adapts to both computer monitors and mobile screens, where readers won’t have to pinch or zoom. These updates resulted in drastic improvements in the performance of VSP’s e-newsletter, resulting a surge in open and click-through rates.
Relevancy Ring Client Satisfaction Awards - Gold
Conducted in Q4 2013, The Relevancy Group’s The Relevancy Ring – ESP Buyers’ Guide 2014 is a comprehensive evaluation of enterprise and mid-market email service providers. The Relevancy Ring was built on quantifiable data-driven information that includes an assessment of company offerings, extensive vendor questionnaire, in-depth interviews with client references, and detailed technology demonstrations based on specific use cases. To download an excerpt of The Relevancy Group’s The Relevancy Ring – ESP Buyers’ Guide 2014, visit www.marketerquarterly.com.
Yesmail is thrilled to be named a leader in The Relevancy Ring – ESP Buyers’ Guide 2014, as well as named a top performer in every category. Yesmail won Gold Customer Satisfaction Award in the enterprise section in these categories:
- Product Innovation
- Account Management Servicing
- Services (Creative, Strategy, Technical)
- Deliverability Tools & Services
Relevancy Ring Client Satisfaction Awards - Silver
Conducted in Q4 2013, The Relevancy Group’s The Relevancy Ring – ESP Buyers’ Guide 2014 is a comprehensive evaluation of enterprise and mid-market email service providers. Yesmail is thrilled to be names a leader in The Relevancy Ring – ESP Buyers’ Guide 2014, as well as named a top performer in every category. Yesmail won the Silver Customer Satisfaction Award in the enterprise section in these categories:
- Campaign Execution, production Services
- Educational Resources
- Technical Customer Support
- Omni-Channel Marketing Capabilities
13th Annual Horizon Interactive Awards
Bronze Award in the Email Marketing/Newsletter Category