Leadership Team | Meet the Family

Meet The Family

Our greatest asset is our people. Collectively, they bring experience unmatched in our industry. And our greatest strength is our ability to treat our customers the way we would like to be treated: as people—with complex challenges and individual needs. We are optimistic, energetic problem solvers. Our clients want more from us than template solutions and impersonal interactions. We know this because we ask.

Meet the Team

David Ascensao

Technical Manager

David joined a precursor to Yesmail in August 1996 and has seen many changes in the intervening years. He moved from Technical Support to Email List Management, then to his current position as a Client Services Engineer. With over 10 years of experience in Email Marketing, he has seen it progress from an interesting way to engage customers to a must have engagement process for almost all businesses. This background gives David a wide perspective of the email engagement stream and provides him with insight that he uses daily to improve the service that Yesmail provides to our clients.

Blair Bauer

Director, Client Services

Blair has been in Account Management for ten years, working on acquiring and retaining consumers across direct and online channels in the retail, nonprofit, and publishing sectors. Blair is responsible for managing senior relationships with her client base, overseeing their e-commerce programs and identifying new opportunities to drive clients’ ROI. Prior to joining Yesmail in 2012, she was in the Account Management group at Paradysz, focusing on direct mail acquisition for nonprofits. Blair holds a Bachelor's degree in Business Administration from Villanova University.

Misty Boaz

Product Owner

Misty Boaz is a Product Owner who has a passion for process improvement and implementing solutions to business problems. Misty received her bachelor’s degree in Software Engineering from University of Phoenix and is always ready for a challenge.

Matthew Caldwell

Senior Vice President, Worldwide Creative Director

Matthew Caldwell is a 10-year veteran of email marketing design and is consumed with creating energetic layouts that look great and are impulsively clickable. An email designer since 1999, he is the founder of Infogroup’s award-winning Creative Services group (clients include HP, Coca-Cola, Black & Decker, Calphalon). Matthew received a Bachelor’s Degree in Marketing from Indiana University and studied Art/Graphic Design at The Pacific Northwest College of Art and the Oregon College of Art & Craft. Matthew was formerly the Creative Director for ThrustMaster, Labtech, Logitech and @Once.

Nicole Cassinis

Account Director, Client Service

Nicole is currently an Account Director, Client Services in the New York City office. Nicole has eight years of experience in direct marketing in both the B2B and B2C spaces working with various clients to manage and enhance their digital marketing campaigns. She is a strategic marketer, with a passion in expanding clients’ online marketing programs and fueling their growth. Nicole has a Bachelors of Science degree in Marketing and Management from Babson College.

John Church

Senior Account Director

John brings more than twenty years of sales and marketing experience to his role as a Sales and Client Development Director. John joined Yesmail in December, 2011 after 6+ years at marketing software provider Alterian. Prior to Alterian, John worked for 7+ years at Experian, a global leader in providing information, analytical tools and marketing services, where he served in management roles in Account Management and Service Delivery. Before joining Experian, John worked for 9 + years at legal publisher Matthew Bender and Company, a Times Mirror Company, where he served and managed in a number of Sales and Technical Support, and local and Corporate Helpdesk roles finishing his tenure as Manager of the Times Mirror & Co. corporate helpdesk. Based in Albany, NY, John has a Bachelors of Science degree in Marketing and Management from Siena College, Loudonville, NY.

David Drake

Software Engineer

Being a software engineer is doing more than just building the next solution, it’s building the next awesome. We are the scholars of tomorrow; building, testing, constructing, and improving only to build it again, better, next time. I strive to create the best user experience possible by meticulously paying attention to every detail of a user interface look and feel, and the goal is not complete until one looks at the product and says, “Wow. That is awesome.”

Dan Duling

Senior Director, Innovation Strategy and Enablment

Dan came to us from sunny Florida where he earned his degree from Florida State University. During his time at Yesmail, Dan has played a key role in understanding and developing the solutions which meet our client’s requirements. He is continually reviewing client programs in order to formulate the right mix of solutions to improve and grow cross channel programs. Dan has always loved to learn how things work! He's a problem solver that understands the big-picture business goals that drive projects. Dan says, “A problem is only a tough decision waiting to be made… as it is impossible until it is not. We should attempt the impossible in order to improve our work.”

Elizabeth Fella

Account Manager

As an Account Manager in Yesmail’s NYC office, Liz is responsible for providing guidance and support to clients on the Yesmail Platform along with developing solutions to customer-specific needs. Though dedicated service and analysis, Liz assists marketers in various industries with achieving their email marketing goals. Prior to her position at Yesmail, Liz worked in marketing in digital, print, and social in both B2B and B2C spaces. In her free time, Liz enjoys travelling around the world, any/all outdoor activities, and reading.

Bryan Finke

Vice President, Customer Experience & Communication Strategies

Bryan has 17 years of experience guiding brand marketing and digital strategy for a variety of industries and brands. His background includes nearly a decade with Nike where he was a key player in defining and leading Nike’s digital marketing strategy; directing the team and agencies responsible for industry leading and award winning experiences such as Nike iD and Nike+. Bryan has also led the marketing organization at consumer brands LaCrosse Footwear and the innovative sustainable apparel brand NAU. Beyond brand building and digital work, Bryan also has extensive experience optimizing retail business and customer engagement across media channels, direct stores, e-commerce and with wholesale partners. His consulting experience extends across B2B and B2C clients and has included multiple start-up ventures and work within the non-profit and social responsibility space.

Kevin Gallant

Manager, Intelligence Products

Kevin’s approach is to become deeply involved in clients needs and expectations. Kevin comes from a detail oriented background with 5 years experience in the digital and print marketing field. Now, a 3 year veteran at Yesmail with the Deliverability team Kevin's ability and passion for attention to detail and trending patterns has excelled him into the multiple platforms Yesmail supports. As the West Coast Intelligence Product Manager, Kevin provides a strong background in email-centric clients focusing on deliverability and competitive monitoring.

Marie Galo

Account Manager

Marie is the Account Manager for Lands' End, and manages all of the Lands' End accounts, including US, Japan, UK, and Europe. She is dedicated to making sure Lands' End is functioning smoothly across all platforms, and works diligently to implement new programs, processes, and data-driven strategies to ensure Lands' End is the best they can be. Marie is extremely competitive, and with her strong background in digital marketing, she'll be sure her clients are always winning. Based in Portland, OR, she loves hiking, cooking vegan, gluten free food, and perusing farmers markets for organically grown kale and tomatoes.

Ray Gill

Manager of Enterprise Technology Reliability

Ray has over 15 years of experience in the Database Administration and Architect Consultant role with some of largest enterprise companies. Having worked in such industries as Defense, Financial and Management Consulting, he brings a wealth of industry best practices knowledge. Being in Yesmail since 2013 as a Senior Database Administrator, Ray has showcased his leadership abilities on key projects and ensured its success. Ray is now responsible for the stability and reliability of all Yesmail Enterprise Systems. Having implemented best practices through ITIL for Change Management and Problem Management, he has helped the Technology Operations Group achieve a record setting 119 days with out any critical incidents. He continues to improve the reliability and stability of our systems by furthering implementing industry best practices through ITIL.

Maureen Gorman

Director, Client Services

Maureen has been in account management and email & digital marketing for over 7 years in the New York City area. She has worked closely with clients across multiple industries in both B2B and B2C to grow their digital marketing campaigns and identify new opportunities to increase revenue. Additionally, she manages and works closely with the account management teams to create efficiencies and lead strategic client planning to guarantee email best practices are being applied in across email marketing programs. Maureen received her B.S. degree from York College of Pennsylvania in Sport Management, with minors in Marketing and Business Administration.

Robert Groves

Software Architect

Robert has over 15 years of experience providing technology solutions within the marketing industry, mostly in the Direct Mail and Database Marketing spaces. These days his focus is on applying innovative technology solutions to the realm of Digital Direct Marketing. Robert joined Chicago's Yesmail team, coming onboard as a CSE, in January 2013. Robert is passionate about technology and loves to solve problems through the design, development and implementation of elegant software. Robert believes in the philosophy of continuous improvement and is always looking to learn something new. He strives to be a better developer today than he was yesterday; always seeking to apply lessons learned to his day-to-day work. He prides himself on having an "intrapreneurial" spirit and attempts to push boundaries and smash the status-quo in order to drive internal processes and technologies used forward; all this in an effort to help ensure we remain leaders of our industry.

Megan Gullickson

Solutions Manager

Megan Gullickson leads clients through the launch process, fosters new integrations and executes those developments as a Solutions Manager in the Chicago office. She has spent 7 years in the marketing industry with background in direct mail, user interface development and email from both the client and agency side. The knowledge gained through various marketing channels helps fuel the passion to always be thinking outside of current capabilities to big picture opportunities.

Gavin Handley

Senior Marketing Strategist

As a Senior Marketing Strategist, Gavin provides strategic services, best practices consulting, campaign planning and analysis. His focus is content marketing and interactive strategic communications plans –he is passionate about building brand awareness, retention and keeping subscribers engaged outside of the customer buying cycle. A native of New Zealand, Gavin now resides in San Rafael, just north of San Francisco. Gavin loves Photography, Design, Travel, and all things Sport, especially Rugby and Motorsport. In his free time he tries to convert his daughters to become faithful All Black rugby fans. Prior to Yesmail, Gavin held CRM and management positions in several countries with start-ups and brands such as Dell, Telstra, Kodak and Shutterfly. Gavin developed the award winning “Kodak Moment of the Month” email program at Kodak Gallery.

Dana Hayman

Senior Vice President, Analytics & Insight

Dana Hayman joined Infogroup in July of 2011 to spearhead the growth and development of our Strategy & Insights practice from his office in Dallas, Texas. With over ten years consulting experience helping Fortune 500 marketing organizations leverage their data and analysis to make strategic marketing decisions, Dana specializes in helping clients identify and prioritize marketing opportunities, set marketing objectives and strategies, allocate investments, and create ROI-focused database marketing plans. His innovative ideas and approaches in CRM and database marketing have been featured internationally in various publications including Strategy & Leadership, Ad Age and Northwestern University’s Journal of Integrated Marketing Communications. Prior to joining Infogroup, Dana was SVP of Strategy & Analysis at ClickSquared, SVP of Strategic Consulting at Epsilon, and VP of Strategic Business Analysis and CRM at Targetbase Marketing. Dana has also led client-side CRM practices. Dana holds a Master Marketing Research degree from the University of Georgia and BS (Marketing) degree from the University of Maine.

Gregg Hecht

Senior Graphic Artist

Placing a definition around art is always a subject of debate, but Gregg likes to think that we can all agree that whatever we see art in (be it a painting, in design, or even an athletic activity) there is always something special that distiguishes it. That “something special” has no formula, but trying to find it in design and in fencing has been the direction the last several years of Gregg's life has followed. He has no problem imagining that his interests will continue on in that direction for many more years.

Kyle Henderick

Director, Client Services

As Director of Client Services, Kyle is responsible for helping major clients implement new programs, processes, and data-driven strategies to create campaigns that truly drive revenue. With a passion for technology implementation and a background in database, email, web, and social media marketing, Kyle turns his real-world experience into executable tactics to help clients see an incremental lift in revenue, subscriber engagement, and customer retention. A lover of all things Chicago, when Kyle is not reading up on latest marketing practices or focusing on improving client programs, he can be found enjoying the city’s great restaurants or wearing his heart on his sleeve while rooting for all Chicago-based sports teams. A curious individual willing to try any and every food that does not include raw onions, he is always looking for exciting dining options and new adventures around the city.