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Recent News

Mar. 13 2017

Data: While Nearly One-Third of Emails Contain Offer Incentives, Those without Incentives Garner Higher Engagement

New data from Yes Lifecycle Marketing also reveals emails with the word ‘deal’ in the subject line and no specific offer outperformed the rest

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Feb. 21 2017

Data: Mobile CTO Rates Declined 14.4 Percent Year-Over-Year

New Yes Lifecycle Marketing Report reveals email design is no longer enough to generate mobile engagement

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Jan. 30 2017

Geiger Selects Yes Lifecycle Marketing’s Cross-Channel Communications Platform Yesmail360

Solution enables largest privately-held and managed, promotional products company to harness customer data for greater targeting and personalization

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Jan. 23 2017

Report: Marketers Set Sights High on Innovation in 2017

New Yes Lifecycle Marketing data reveals marketers will prioritize use of advanced channel and technology tactics in 2017

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Nov. 15 2016

Data: Mobile Drives Over a Third of All Email-Generated Revenue for the First Time

New Yes Lifecycle Marketing data reveals the gap between mobile and desktop engagement, conversions is shrinking rapidly

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Nov. 02 2016

Report: Retailers Still Missing Opportunities to Improve Customer Experience and Relevancy

Identifying and Engaging Their Most Valuable Customers Continues to Be a Challenge

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Oct. 18 2016

Yes Lifecycle Marketing Enhances Yesmail360i Insight Lab - Connecting Analytics to Execution

Standard and Custom Data Now Easily Assessable in a Single, Intuitive Environment

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Sep. 27 2016

Yes Lifecycle Marketing Launches Major Update to Its Cross-Channel Campaign Plan Module

Yesmail360i now lets users integrate display advertising into their campaign workflow

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Sep. 20 2016

Study: Green Monday Emails Spark 12.4 Percent More Engagement Than Cyber Monday Emails

Yes Lifecycle Marketing data reveals open rates fell for all retail holidays except the second Monday of December

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Sep. 12 2016

Data: Mobile Email-Driven Revenue Jumped 32 Percent Year-Over-Year

New Yes Lifecycle Marketing data reveals spike in mobile email conversions

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