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Recent News

Aug. 29 2016

Data: Brand Emails Deployed on Thursdays, Weekends Yield Highest Engagement and Conversion Rates

Yes Lifecycle Marketing identifies top days for email engagement, conversion rates in Q2 2016

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Aug. 16 2016

Study: The Number of Brands Deploying Holiday-Themed Email Campaigns Grew by 13.4 Percent in 2015

Yes Lifecycle Marketing finds that open rates fell as retailers sent more holiday-themed emails

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Jul. 26 2016

Report: Failure to Implement a Comprehensive Triggered Email Program Leads to Missed Sales, Engagement

Analysis from Yes Lifecycle Marketing finds that milestone, remarketing triggers drive six times the number of purchases over the most frequently used triggered campaigns

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Jul. 12 2016

Report: 2 Percent of Emails Generate 10 Percent of Email-Driven Revenue

Analysis reveals marketers miss opportunities for engagement, revenue by not prioritizing triggered campaigns

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Jun. 27 2016

Report: General Emails Perform Better than Independence Day Campaigns

Analysis from Yes Lifecycle Marketing and Persado reveals that Fourth of July-themed email subject lines see lower open rates

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Jun. 13 2016

DATA: Conversion Rates for Father's Day-themed Emails are More than Double those of General Emails

New data from Yes Lifecycle Marketing finds Father’s Day-themed marketing emails produce higher conversion rates

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May. 02 2016

Report: Emotive Subject Lines Work Better for Mother’s Day

Analysis reveals that subject lines with emotion see 21.5 percent higher open rates than those without emotion

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Apr. 18 2016

Yes Lifecycle Marketing Launches Yesmail360i, a Cross-Channel Marketing and Analytics Platform

Bringing together technology, data, analytics, and campaign execution in one single sign-on solution

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Mar. 03 2016

Yesmail Report: Brands with All Responsive Emails Generated 55% Higher Mobile CTO

Q4 2015 email benchmark study confirms responsive design’s effect on mobile engagement

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Jan. 11 2016

New Research Finds Marketers Prioritize Cross-Channel Integration but Are Ill-Prepared to Implement It

Yesmail Survey finds retailers are still not utilizing available data to inform campaign strategies

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