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Recent News

Nov. 15 2016

Data: Mobile Drives Over a Third of All Email-Generated Revenue for the First Time

New Yes Lifecycle Marketing data reveals the gap between mobile and desktop engagement, conversions is shrinking rapidly

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Nov. 02 2016

Report: Retailers Still Missing Opportunities to Improve Customer Experience and Relevancy

Identifying and Engaging Their Most Valuable Customers Continues to Be a Challenge

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Oct. 18 2016

Yes Lifecycle Marketing Enhances Yesmail360i Insight Lab - Connecting Analytics to Execution

Standard and Custom Data Now Easily Assessable in a Single, Intuitive Environment

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Sep. 27 2016

Yes Lifecycle Marketing Launches Major Update to Its Cross-Channel Campaign Plan Module

Yesmail360i now lets users integrate display advertising into their campaign workflow

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Sep. 20 2016

Study: Green Monday Emails Spark 12.4 Percent More Engagement Than Cyber Monday Emails

Yes Lifecycle Marketing data reveals open rates fell for all retail holidays except the second Monday of December

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Sep. 12 2016

Data: Mobile Email-Driven Revenue Jumped 32 Percent Year-Over-Year

New Yes Lifecycle Marketing data reveals spike in mobile email conversions

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Aug. 29 2016

Data: Brand Emails Deployed on Thursdays, Weekends Yield Highest Engagement and Conversion Rates

Yes Lifecycle Marketing identifies top days for email engagement, conversion rates in Q2 2016

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Aug. 16 2016

Study: The Number of Brands Deploying Holiday-Themed Email Campaigns Grew by 13.4 Percent in 2015

Yes Lifecycle Marketing finds that open rates fell as retailers sent more holiday-themed emails

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Jul. 26 2016

Report: Failure to Implement a Comprehensive Triggered Email Program Leads to Missed Sales, Engagement

Analysis from Yes Lifecycle Marketing finds that milestone, remarketing triggers drive six times the number of purchases over the most frequently used triggered campaigns

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Jul. 12 2016

Report: 2 Percent of Emails Generate 10 Percent of Email-Driven Revenue

Analysis reveals marketers miss opportunities for engagement, revenue by not prioritizing triggered campaigns

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