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Sep 07, 2016

Holiday-Themed Retail Email Benchmarks From 2015

[MarketingProfs] More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail. The report was based on data for 30 major retailers col

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Sep 05, 2016

Study IDs optimal email days

[BizReport] Sending emails during the first half of the week may not be the best way to increase engagement. That's the takeaway from new Yesmail360 data which found that emails sent later in the week have both higher click and conversion rates.

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Sep 01, 2016

Email-Driven Conversions Highest on the Weekend

[Marketing Charts] For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest. That’s according to Yesmail, which included a day-of-the-week analysis in it latest quarterly benchmarks report [downlo

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Aug 31, 2016

Wanna Push Up Conversions? Try Being A Weekend Wonder

[MediaPost] It isn't just me, then. And it's not just you either. It looks like there are rather a lot of us checking our emails at the weekend. Not only that, we're also doing something about it. The weekends, it turns out, are fast becoming the optimum time

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Aug 17, 2016

Marketers sending more holiday-themed emails, but engagement declining

[BizReport] It is easy for email marketers to latch onto holiday themes, but with so many brands competing to attract consumers' attention with the same tactics, marketers need to focus on the individual rather than the event.

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Aug 17, 2016

Study finds holiday emails engage, but don't oversend

[BizReport] Holiday themed email campaigns are important for brands, but sending too many of the same or similarly themed emails could sound a death knell for campaign engagement. That's the takeaway from new Yes Lifecycle Marketing data which shows that while

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Aug 17, 2016

Triggered Campaigns Relevant, Timely and Interactive

[MediaPost] The study, based on 24 billion emails deployed in 2015 using the cross-channel marketing communication platform within Yes Lifecycle Marketing, and in-depth analysis of 12 types of triggered messages, provides insights into their performance, from

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Aug 16, 2016

What Pokémon Go can teach us about email marketing

[MarketingLand] Last month, Pokémon Go exploded onto the scene, mainstreaming augmented reality and blowing engagement rates out of the water. Now, talk of augmented reality is everywhere, especially in branding and marketing circles.

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Aug 12, 2016

Email Marketers Take Note Of Gmail's Updates

[MediaPost] Google rolled out new Google Inbox features to both iOS and Android devices this week to help prevent Gmail users from falling victim to email phishing or malware attacks.

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Aug 08, 2016

How Brands Are Using Triggered Email Campaigns

[MarketingProfs] Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail.

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