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Dec 02, 2016

3 Ways to Make Holiday Marketing Campaigns Twinkle

[Chief Marketer] It doesn’t take much for a consumer’s inbox to go from neat and ordered to overwhelmingly crowded, especially during the holiday season.

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Nov 25, 2016

Responsive is Not Good Enough

[MarTech Advisor] According to Yesmail’s Q2 2016 email survey, clicks, orders and shares via mobile devices are growing year-over-year. When it comes to clicking, mobile out performs desktop.

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Nov 24, 2016

Report: More than a few retailers not sure what marketing channel is most successful

[Retail Customer Experience] When it comes to identifying the most successful and viable marketing opportunities more than a third of retailers, 36 percent, can't make the determination.

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Nov 23, 2016

Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday

[MediaPost] With Black Friday lurking just around the corner, have you tested your emails to make sure they render correctly on mobile devices?

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Nov 18, 2016

Holiday Alert: Retailers Are Still Missing Opportunities to Improve Customer Experience and Relevancy

[Bulldog Reporter] The top two challenges facing today’s retailers are identifying and engaging their most valuable customers, and creating a seamless brand experience across all channels—yet 36 percent of retailers in a new survey are not able to identify

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Nov 18, 2016

First Mobile-First Christmas Beckons For Email Marketing

[MediaPost] Everyone keeps talking about the tipping point where we enter a mobile-first world. In terms of Web traffic, we're already there. What about with email marketing?

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Nov 15, 2016

Email Unsubscribes Rise On iOS Devices Since Latest Release

[MediaPost] iOS email unsubscribes have increased 75% since the release of Apple’s latest operating system, according to data released Monday from Yes Lifecycle Marketing.

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Nov 14, 2016

Marketers: Anxious over iOS 10's easy unsubscribe option? This report says you're right to be

[TechRepublic] Yesmail has been crunching the iOS 10 unsubscribe numbers since shortly after the platform launched. What it discovered is bad news for marketers, but there is a bright spot.

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Nov 14, 2016

Gmail responsive design looks cool, but content remains king for holidays

[Marketing Dive] Experts say upgrades to the Gmail client aren't exactly a game changer for marketers, though they could drive creativity during the key seasonal push.

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Nov 14, 2016

Holiday 2016 Data Hub

[Marketing Charts] We’re well and truly into the holiday season now, which means (among other things) that dozens of research studies are being released surrounding spending trends, retail destinations and shopping attitudes.

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