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Feb 24, 2017

Study: Mobile click-to-open rates slipped in 2016

[Chain Store Age] Findings in Yes Lifecycle Marketing benchmark report suggest on-the-go holiday shoppers are just as comfortable making purchases via mobile devices as they are on desktops, but that doesn’t mean marketers have mastered mobile.

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Feb 23, 2017

A Quarter Of Holiday Email Revenue Derived From Smartphones, Report Says

[Email Marketing Daily] Yes Lifecycle Marketing benchmark report finds that while email-driven smartphone revenue increased year-over-year, the number of smartphone orders has actually decreased.

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Feb 21, 2017

Mobile Engagement Down In Q4 2016

[Mobile Marketing Daily] Tactics like responsive design are no longer enough to spark engagement. According to Yes Lifecycle Marketing benchmark report, marketers need to pay attention not only to the design of mobile emails, but even more so, the content and

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Feb 15, 2017

A Great Customer Experience Connects To These 5 Love Languages--Do You Know Them All?

[inc.] For outstanding brand success and customer loyalty, companies need to talk to consumers the way they crave - through 5 distinct customer love languages. Yes Lifecycle Marketing talks about the language of “surprise and delight”.

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Feb 13, 2017

Weekly Retail Media Note #159: It’s Time To Understand Direct Mail Is Working Big Time Again

[Furniture World] A Yes Lifecycle Marketing survey found respondents are most likely to prioritize channels such as email (68%) and social media (54%) to increase sales, improve customer engagement and improve customer acquisition.

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Feb 10, 2017

Only 8% of Brands Intend to Use Virtual Reality for Advertising

[True Viral News] The resistance by brands toward flashier tactics like VR underscores the notion they’re being more pragmatic. A Yes Lifecyle Marketing report shows marketers are still using tried-and-true methods like social (68%) and video (56%).

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Feb 09, 2017

VR view blurs as Oculus stations close, few advertisers dive in

[Retail Dive] Yes Lifecycle Marketing found that only 8% of marketers report using VR in their advertising and 35% said they've no intention of using VR. It’s not surprising VR adoption is so low because the barrier for entry is relatively high.

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Feb 09, 2017

Email, Social Media King For Retail Marketers

[PYMNTS.com] Research by Yesmail confirms consumers’ continued interest in interacting with brands online rather than visiting a physical store. However, evidence also suggests that retail marketers aren’t quite ready to give up their offline pursuits.

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Feb 08, 2017

Brands Must Turn To Highly Personalized, Cross-Channel Marketing To Win Customers In 2017

[Innovative Retail Technologies] To implement more advanced, innovative tactics, the right technology and services partner will provide the cross-channel capabilities needed to be able to execute highly-personalized marketing communications.

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Feb 08, 2017

How to design email with live content

[internet retailer] Merchants are sending more specialized messages to capture consumers’ attention. Yesmail survey found 23% of brands were using dynamic offers, while another 46% said they weren’t using dynamic content but may do so this year.

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