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Jun 07, 2016

Lower Spending Does Not Stop Brands From Highlighting Father’s Day

With Father’s Day around the corner, brands are taking steps to encourage consumers to show their appreciation with a finely crafted gift.

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Jun 03, 2016

Most Effective Father’s Day Email Subject Lines

Father’s day, which is just round the corner, is all about emotions and expressing love and gratitude towards your dad. And it is this emotion on which various industries like hospitality, travel, retail, consumer services, etc. have been banking their email

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Jun 02, 2016

How to Create an Email Newsletter Customers will Love

Social media gets all the attention when it comes to marketing, but evidence suggests that email still gives social platforms a run for their money.

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Jun 01, 2016

Boosting Mobile Clicks: Why Responsive Email Design Matters

Email Campaigns are a vital component to mobile strategy. Marketers recognize this channel as a tool to deliver personalized messaging while also mapping the customer journey. Not only is email a great way to harvest relationships with rewarding content, but i

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May 04, 2016

What Women Want: Emotion, Family Key To Mother's Day Marketing

[MediaPost] Mother’s Day email marketing should incorporate emotional language

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May 02, 2016

Is email marketing dead among younger demographics?

[MarketingDive] Wherever the consumer goes with their mobile device, email will be right there with them," Yesmail's Marie Homne said.

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May 02, 2016

Daughters steal the show in Mother’s Day promotions

[Luxury Daily] Retailers are tapping into nostalgia to reach consumers’ heartstrings and wallets.

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Apr 19, 2016

Yes Lifecycle Analytics Platform Tracks Customer Engagement, Behavior in Real-Time

[MediaPost] Digital marketing company Yes Lifecycle Marketing announced the release of a new data-driven communications platform on Monday that tracks customer engagement and behavior in real-time.

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Apr 18, 2016

Yesmail Launches a Cross-Channel Campaign Platform

[DM News] Yesmail360i attempts to simplify the cross-channel journey with across-the-board data and testing capabilities.

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Apr 18, 2016

Yes Lifecycle Marketing Launches Yesmail360i, a Cross-Channel Marketing and Analytics Platform

[MarTech Advisor] Yes Lifecycle Marketing today announces the release of Yesmail360i, a cross-channel marketing and analytics platform. Yesmail360i brings together real-time technology, data, actionable analytics, and campaign planning and execution into a sin

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