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Aug 17, 2016

Marketers sending more holiday-themed emails, but engagement declining

[BizReport] It is easy for email marketers to latch onto holiday themes, but with so many brands competing to attract consumers' attention with the same tactics, marketers need to focus on the individual rather than the event.

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Aug 17, 2016

Study finds holiday emails engage, but don't oversend

[BizReport] Holiday themed email campaigns are important for brands, but sending too many of the same or similarly themed emails could sound a death knell for campaign engagement. That's the takeaway from new Yes Lifecycle Marketing data which shows that while

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Aug 17, 2016

Triggered Campaigns Relevant, Timely and Interactive

[MediaPost] The study, based on 24 billion emails deployed in 2015 using the cross-channel marketing communication platform within Yes Lifecycle Marketing, and in-depth analysis of 12 types of triggered messages, provides insights into their performance, from

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Aug 16, 2016

What Pokémon Go can teach us about email marketing

[MarketingLand] Last month, Pokémon Go exploded onto the scene, mainstreaming augmented reality and blowing engagement rates out of the water. Now, talk of augmented reality is everywhere, especially in branding and marketing circles.

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Aug 12, 2016

Email Marketers Take Note Of Gmail's Updates

[MediaPost] Google rolled out new Google Inbox features to both iOS and Android devices this week to help prevent Gmail users from falling victim to email phishing or malware attacks.

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Aug 08, 2016

How Brands Are Using Triggered Email Campaigns

[MarketingProfs] Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail.

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Aug 08, 2016

Triggered Emails More Effective: Yesmail

[MediaPost] Consumers engage with triggered email campaigns more than generic email campaigns, according to a new report from Yesmail. Yet most brands don't use these tools, according to the study, which analyzed 24 billion emails sent in 2015 by Yesmail custo

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Aug 02, 2016

3 digital marketing trends the customer-centric CMO must prepare for now

[MarketingLand] Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you to embrace them as opportunities. Find out how to position yourself to take advantage of these powerful trends.

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Aug 01, 2016

10 Types of Triggered Email Campaigns You Should Implement

[MarketingTechBlog] In working with several email vendors, I’ve always been surprised at the lack of pre-designed, effective triggered email campaigns within the accounts upon implementation. If you’re a platform reading this – you should have these camp

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Aug 01, 2016

The Mobile Commerce Tipping Point

[Total Retail] Mobile revenue is at a record high. Though positive sentiment toward mobile commerce has been building for several years, we may finally be approaching the tipping point — i.e., the moment when the marketplace accepts mobile as a primary purch

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