News and Events

Recent News - Small

Nov. 15 2016

Data: Mobile Drives Over a Third of All Email-Generated Revenue for the First Time

New Yes Lifecycle Marketing data reveals the gap between mobile and desktop engagement, conversions is shrinking rapidly

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Nov. 02 2016

Report: Retailers Still Missing Opportunities to Improve Customer Experience and Relevancy

Identifying and Engaging Their Most Valuable Customers Continues to Be a Challenge

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Oct. 18 2016

Yes Lifecycle Marketing Enhances Yesmail360i Insight Lab - Connecting Analytics to Execution

Standard and Custom Data Now Easily Assessable in a Single, Intuitive Environment

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Sep. 27 2016

Yes Lifecycle Marketing Launches Major Update to Its Cross-Channel Campaign Plan Module

Yesmail360i now lets users integrate display advertising into their campaign workflow

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Media Coverage - Small

Dec 09, 2016

When to launch holiday-themed email campaigns: A playbook for marketers

[Marketing Land] It's time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns.

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Dec 06, 2016

3 Major Gaps Every Email Marketer Must Pay Attention to

[Gulf Marketing Review] As consumers become more comfortable making purchases on mobile devices, the gap between mobile and desktop click-to-open (CTO) rates continues to shrink. In a similar vein, consumers are so comfortable shopping on smartphones that the

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Dec 06, 2016

Friday Was the Best Day to Send an Email in Q3: Yesmail

[MediaPost] While earlier in the year, email marketing campaigns performed best when sent on Thursdays, in Q3, emails sent on Friday are doing better, according to Yesmail.

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Dec 05, 2016

Report: Friday Was the Best Day for Q3 Email Marketing Engagement Rates

[KoMarketing] The “Email Benchmark Report Q3 2016” from Yesmail has revealed that in terms of open rates, click rates, and CTO rates, Friday was the best day for email marketers to launch campaigns in the quarter.

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Upcoming Events - Small

Apr 10, 2017

MarketingSherpa Summit 2017

Power your success with proven, practical and actionable marketing education. Join us in Las Vegas and discover how-to details and strategies for fast, measureable digital marketing success at the twelfth annual conference.

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Jun 07, 2017

CRMC 2017

Join us in Chicago for CRMC 2017. Designed for retailers by retailers, CRMC brings retailers together to openly share their Marketing and CRM strategies, ideas, and challenges in a casual and comfortable environment.

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Sep 25, 2017 Retail's Digital Summit 2017 is bringing Retail’s Digital Summit back to the west coast and we'll be there! Look forward to a new look, new format, new experiences, and completely re-energized content in 2017.

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