News and Events

Recent News - Small

Nov. 15 2016

Data: Mobile Drives Over a Third of All Email-Generated Revenue for the First Time

New Yes Lifecycle Marketing data reveals the gap between mobile and desktop engagement, conversions is shrinking rapidly

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Nov. 02 2016

Report: Retailers Still Missing Opportunities to Improve Customer Experience and Relevancy

Identifying and Engaging Their Most Valuable Customers Continues to Be a Challenge

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Oct. 18 2016

Yes Lifecycle Marketing Enhances Yesmail360i Insight Lab - Connecting Analytics to Execution

Standard and Custom Data Now Easily Assessable in a Single, Intuitive Environment

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Sep. 27 2016

Yes Lifecycle Marketing Launches Major Update to Its Cross-Channel Campaign Plan Module

Yesmail360i now lets users integrate display advertising into their campaign workflow

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Media Coverage - Small

Dec 02, 2016

3 Ways to Make Holiday Marketing Campaigns Twinkle

[Chief Marketer] It doesn’t take much for a consumer’s inbox to go from neat and ordered to overwhelmingly crowded, especially during the holiday season.

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Nov 25, 2016

Responsive is Not Good Enough

[MarTech Advisor] According to Yesmail’s Q2 2016 email survey, clicks, orders and shares via mobile devices are growing year-over-year. When it comes to clicking, mobile out performs desktop.

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Nov 24, 2016

Report: More than a few retailers not sure what marketing channel is most successful

[Retail Customer Experience] When it comes to identifying the most successful and viable marketing opportunities more than a third of retailers, 36 percent, can't make the determination.

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Nov 23, 2016

Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday

[MediaPost] With Black Friday lurking just around the corner, have you tested your emails to make sure they render correctly on mobile devices?

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Upcoming Events - Small

Nov 16, 2016

[Webinar] From Sign-up to Opt-out

We partnered with The Online Trust Alliance (OTA) to conduct a comprehensive, independent audit of the top 200 online retailers to examine the entire email engagement process. Register to find out best practices for every step of the email mailing process.

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Dec 04, 2016

Email Insider Summit

We'll be at Email Insider Summit in Utah! From creating audience segments through data enhancement to content development, this event is ALL about email and growing marketing initiatives through this ever-effective channel.

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Dec 05, 2016

Digiday Brand Summit

At the Digiday Brand Summit in Park City, hear how brand marketers are evolving to keep pace with the changes in the industry.

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Feb 13, 2017

MarketingSherpa Summit 2017

Power your success with proven, practical and actionable marketing education.

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