News and Events

Recent News - Small

Mar. 13 2017

Data: While Nearly One-Third of Emails Contain Offer Incentives, Those without Incentives Garner Higher Engagement

New data from Yes Lifecycle Marketing also reveals emails with the word ‘deal’ in the subject line and no specific offer outperformed the rest

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Feb. 21 2017

Data: Mobile CTO Rates Declined 14.4 Percent Year-Over-Year

New Yes Lifecycle Marketing Report reveals email design is no longer enough to generate mobile engagement

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Jan. 30 2017

Geiger Selects Yes Lifecycle Marketing’s Cross-Channel Communications Platform Yesmail360

Solution enables largest privately-held and managed, promotional products company to harness customer data for greater targeting and personalization

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Jan. 23 2017

Report: Marketers Set Sights High on Innovation in 2017

New Yes Lifecycle Marketing data reveals marketers will prioritize use of advanced channel and technology tactics in 2017

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Media Coverage - Small

Feb 24, 2017

Study: Mobile click-to-open rates slipped in 2016

[Chain Store Age] Findings in Yes Lifecycle Marketing benchmark report suggest on-the-go holiday shoppers are just as comfortable making purchases via mobile devices as they are on desktops, but that doesn’t mean marketers have mastered mobile.

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Feb 23, 2017

A Quarter Of Holiday Email Revenue Derived From Smartphones, Report Says

[Email Marketing Daily] Yes Lifecycle Marketing benchmark report finds that while email-driven smartphone revenue increased year-over-year, the number of smartphone orders has actually decreased.

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Feb 21, 2017

Mobile Engagement Down In Q4 2016

[Mobile Marketing Daily] Tactics like responsive design are no longer enough to spark engagement. According to Yes Lifecycle Marketing benchmark report, marketers need to pay attention not only to the design of mobile emails, but even more so, the content and

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Feb 15, 2017

A Great Customer Experience Connects To These 5 Love Languages--Do You Know Them All?

[inc.] For outstanding brand success and customer loyalty, companies need to talk to consumers the way they crave - through 5 distinct customer love languages. Yes Lifecycle Marketing talks about the language of “surprise and delight”.

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Upcoming Events - Small

Apr 10, 2017

MarketingSherpa Summit 2017

Power your success with proven, practical and actionable marketing education. Join us in Las Vegas and discover how-to details and strategies for fast, measureable digital marketing success at the twelfth annual conference.

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May 01, 2017

Email Evolution Conference

Designed for the mid-to-senior level marketer who is searching for on-the-job marketing solutions, join us in New Orleans for the Email Evolution Conference this May.

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Jun 07, 2017

CRMC 2017

Join us in Chicago for CRMC 2017. Designed for retailers by retailers, CRMC brings retailers together to openly share their Marketing and CRM strategies, ideas, and challenges in a casual and comfortable environment.

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Sep 25, 2017 Retail's Digital Summit 2017 is bringing Retail’s Digital Summit back to the west coast and we'll be there! Look forward to a new look, new format, new experiences, and completely re-energized content in 2017.

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