News and Events

Recent News - Small

Aug. 29 2016

Data: Brand Emails Deployed on Thursdays, Weekends Yield Highest Engagement and Conversion Rates

Yes Lifecycle Marketing identifies top days for email engagement, conversion rates in Q2 2016

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Aug. 16 2016

Study: The Number of Brands Deploying Holiday-Themed Email Campaigns Grew by 13.4 Percent in 2015

Yes Lifecycle Marketing finds that open rates fell as retailers sent more holiday-themed emails

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Jul. 26 2016

Report: Failure to Implement a Comprehensive Triggered Email Program Leads to Missed Sales, Engagement

Analysis from Yes Lifecycle Marketing finds that milestone, remarketing triggers drive six times the number of purchases over the most frequently used triggered campaigns

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Jul. 12 2016

Report: 2 Percent of Emails Generate 10 Percent of Email-Driven Revenue

Analysis reveals marketers miss opportunities for engagement, revenue by not prioritizing triggered campaigns

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Media Coverage - Small

Aug 17, 2016

Marketers sending more holiday-themed emails, but engagement declining

[BizReport] It is easy for email marketers to latch onto holiday themes, but with so many brands competing to attract consumers' attention with the same tactics, marketers need to focus on the individual rather than the event.

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Aug 17, 2016

Study finds holiday emails engage, but don't oversend

[BizReport] Holiday themed email campaigns are important for brands, but sending too many of the same or similarly themed emails could sound a death knell for campaign engagement. That's the takeaway from new Yes Lifecycle Marketing data which shows that while

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Aug 17, 2016

Triggered Campaigns Relevant, Timely and Interactive

[MediaPost] The study, based on 24 billion emails deployed in 2015 using the cross-channel marketing communication platform within Yes Lifecycle Marketing, and in-depth analysis of 12 types of triggered messages, provides insights into their performance, from

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Aug 16, 2016

What Pokémon Go can teach us about email marketing

[MarketingLand] Last month, Pokémon Go exploded onto the scene, mainstreaming augmented reality and blowing engagement rates out of the water. Now, talk of augmented reality is everywhere, especially in branding and marketing circles.

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Upcoming Events - Small

Jun 27, 2016

Digiday Retail Summit

The Digiday Retail Summit will feature industry leaders discussing the latest platform strategies, content solutions and customer engagement programs.

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Jun 15, 2016


CRMC brings retailers together to openly share their Marketing and CRM strategies, ideas, and challenges in a casual and comfortable environment.

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Jun 05, 2016

Email Insider Summit

From creating audience segments through data enhancement to content development, this event is ALL about email and growing marketing initiatives through this ever-effective channel.

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Apr 25, 2016

eTail Connect

We'll be at eTail Connect in Orlando! Learn more here.

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