News and Events

Recent News - Small

Feb. 21 2017

Data: Mobile CTO Rates Declined 14.4 Percent Year-Over-Year

New Yes Lifecycle Marketing Report reveals email design is no longer enough to generate mobile engagement

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Jan. 30 2017

Geiger Selects Yes Lifecycle Marketing’s Cross-Channel Communications Platform Yesmail360

Solution enables largest privately-held and managed, promotional products company to harness customer data for greater targeting and personalization

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Jan. 23 2017

Report: Marketers Set Sights High on Innovation in 2017

New Yes Lifecycle Marketing data reveals marketers will prioritize use of advanced channel and technology tactics in 2017

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Nov. 15 2016

Data: Mobile Drives Over a Third of All Email-Generated Revenue for the First Time

New Yes Lifecycle Marketing data reveals the gap between mobile and desktop engagement, conversions is shrinking rapidly

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Media Coverage - Small

Feb 15, 2017

A Great Customer Experience Connects To These 5 Love Languages--Do You Know Them All?

[inc.] For outstanding brand success and customer loyalty, companies need to talk to consumers the way they crave - through 5 distinct customer love languages. Yes Lifecycle Marketing talks about the language of “surprise and delight”.

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Feb 13, 2017

Weekly Retail Media Note #159: It’s Time To Understand Direct Mail Is Working Big Time Again

[Furniture World] A Yes Lifecycle Marketing survey found respondents are most likely to prioritize channels such as email (68%) and social media (54%) to increase sales, improve customer engagement and improve customer acquisition.

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Feb 10, 2017

Only 8% of Brands Intend to Use Virtual Reality for Advertising

[True Viral News] The resistance by brands toward flashier tactics like VR underscores the notion they’re being more pragmatic. A Yes Lifecyle Marketing report shows marketers are still using tried-and-true methods like social (68%) and video (56%).

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Feb 09, 2017

Email, Social Media King For Retail Marketers

[] Research by Yesmail confirms consumers’ continued interest in interacting with brands online rather than visiting a physical store. However, evidence also suggests that retail marketers aren’t quite ready to give up their offline pursuits.

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Upcoming Events - Small

Apr 10, 2017

MarketingSherpa Summit 2017

Power your success with proven, practical and actionable marketing education. Join us in Las Vegas and discover how-to details and strategies for fast, measureable digital marketing success at the twelfth annual conference.

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May 01, 2017

Email Evolution Conference

Designed for the mid-to-senior level marketer who is searching for on-the-job marketing solutions, join us in New Orleans for the Email Evolution Conference this May.

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Jun 07, 2017

CRMC 2017

Join us in Chicago for CRMC 2017. Designed for retailers by retailers, CRMC brings retailers together to openly share their Marketing and CRM strategies, ideas, and challenges in a casual and comfortable environment.

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Sep 25, 2017 Retail's Digital Summit 2017 is bringing Retail’s Digital Summit back to the west coast and we'll be there! Look forward to a new look, new format, new experiences, and completely re-energized content in 2017.

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