News and Events

Recent News - Small

Jul. 26 2016

Report: Failure to Implement a Comprehensive Triggered Email Program Leads to Missed Sales, Engagement

Analysis from Yes Lifecycle Marketing finds that milestone, remarketing triggers drive six times the number of purchases over the most frequently used triggered campaigns

Read More
Jul. 12 2016

Report: 2 Percent of Emails Generate 10 Percent of Email-Driven Revenue

Analysis reveals marketers miss opportunities for engagement, revenue by not prioritizing triggered campaigns

Read More
Jun. 27 2016

Report: General Emails Perform Better than Independence Day Campaigns

Analysis from Yes Lifecycle Marketing and Persado reveals that Fourth of July-themed email subject lines see lower open rates

Read More
Jun. 13 2016

DATA: Conversion Rates for Father's Day-themed Emails are More than Double those of General Emails

New data from Yes Lifecycle Marketing finds Father’s Day-themed marketing emails produce higher conversion rates

Read More

Media Coverage - Small

Jun 07, 2016

Lower Spending Does Not Stop Brands From Highlighting Father’s Day

With Father’s Day around the corner, brands are taking steps to encourage consumers to show their appreciation with a finely crafted gift.

Read More
Jun 03, 2016

Most Effective Father’s Day Email Subject Lines

Father’s day, which is just round the corner, is all about emotions and expressing love and gratitude towards your dad. And it is this emotion on which various industries like hospitality, travel, retail, consumer services, etc. have been banking their email

Read More
Jun 02, 2016

How to Create an Email Newsletter Customers will Love

Social media gets all the attention when it comes to marketing, but evidence suggests that email still gives social platforms a run for their money.

Read More
Jun 01, 2016

Boosting Mobile Clicks: Why Responsive Email Design Matters

Email Campaigns are a vital component to mobile strategy. Marketers recognize this channel as a tool to deliver personalized messaging while also mapping the customer journey. Not only is email a great way to harvest relationships with rewarding content, but i

Read More

Upcoming Events - Small

Jun 27, 2016

Digiday Retail Summit

The Digiday Retail Summit will feature industry leaders discussing the latest platform strategies, content solutions and customer engagement programs.

Read More
Jun 15, 2016


CRMC brings retailers together to openly share their Marketing and CRM strategies, ideas, and challenges in a casual and comfortable environment.

Read More
Jun 05, 2016

Email Insider Summit

From creating audience segments through data enhancement to content development, this event is ALL about email and growing marketing initiatives through this ever-effective channel.

Read More
Apr 25, 2016

eTail Connect

We'll be at eTail Connect in Orlando! Learn more here.

Read More