News and Events

Recent News - Small

Sep. 27 2016

Yes Lifecycle Marketing Launches Major Update to Its Cross-Channel Campaign Plan Module

Yesmail360i now lets users integrate display advertising into their campaign workflow

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Sep. 20 2016

Study: Green Monday Emails Spark 12.4 Percent More Engagement Than Cyber Monday Emails

Yes Lifecycle Marketing data reveals open rates fell for all retail holidays except the second Monday of December

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Sep. 12 2016

Data: Mobile Email-Driven Revenue Jumped 32 Percent Year-Over-Year

New Yes Lifecycle Marketing data reveals spike in mobile email conversions

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Aug. 29 2016

Data: Brand Emails Deployed on Thursdays, Weekends Yield Highest Engagement and Conversion Rates

Yes Lifecycle Marketing identifies top days for email engagement, conversion rates in Q2 2016

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Media Coverage - Small

Sep 07, 2016

Holiday-Themed Retail Email Benchmarks From 2015

[MarketingProfs] More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail. The report was based on data for 30 major retailers col

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Sep 05, 2016

Study IDs optimal email days

[BizReport] Sending emails during the first half of the week may not be the best way to increase engagement. That's the takeaway from new Yesmail360 data which found that emails sent later in the week have both higher click and conversion rates.

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Sep 01, 2016

Email-Driven Conversions Highest on the Weekend

[Marketing Charts] For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest. That’s according to Yesmail, which included a day-of-the-week analysis in it latest quarterly benchmarks report [downlo

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Aug 31, 2016

Wanna Push Up Conversions? Try Being A Weekend Wonder

[MediaPost] It isn't just me, then. And it's not just you either. It looks like there are rather a lot of us checking our emails at the weekend. Not only that, we're also doing something about it. The weekends, it turns out, are fast becoming the optimum time

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Upcoming Events - Small

Dec 05, 2016

Digiday Brand Summit

At the Digiday Brand Summit in Park City, hear how brand marketers are evolving to keep pace with the changes in the industry.

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Dec 04, 2016

Email Insider Summit

We'll be at Email Insider Summit in Utah! From creating audience segments through data enhancement to content development, this event is ALL about email and growing marketing initiatives through this ever-effective channel.

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Sep 26, 2016 Retail's Digital Summit

We'll be at in Dallas! Join more than 5,000 professionals as they discover new ideas, get actionable takeaways and build relationships with the brightest and most innovative players in the digital retail world.

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