Multichannel personalization: engage the consumer at every touchpoint

In this podcast Tom Zawacki joins a panel discussion with CMOs from Prudential and Walgreens to discuss the importance of leveraging data to deliver authentic and memorable experiences to consumers.

Tune in to this panel discussion where CMOs from Data Axle, Walgreens and Prudential discuss how to:

Stay in the race by ensuring customers get a personalized brand experience regardless of the channel they’re using
Drive customer retention by cutting out the noise and providing your customers with only relevant experiences
Leverage first and third-party data to create unique and memorable experiences for consumers