Build a smarter email marketing program and take it to the next level using web analytics event data.
Our team works with clients to define campaign goals, provide custom analysis and reporting – together we work through the steps to create a highly-effective and relevant email campaign.
Custom Reporting Packages
Our team of business analysts will help you take your reporting to the next level. Whether you are looking for basic trend analysis, executive summaries, or in-depth analytics, we have a reporting package to meet your needs.
For example: create a report that…
Test Plan Development
Creating controlled test plans is a critical step to program success. Our business analysts will develop a detailed, executable test plan based on your specific goals and objectives.
Segmentation Strategies
We’ll perform a deep analysis of your customer data and develop meaningful and actionable recommendations for how you can introduce deeper targeting and segmentation into your email program.
Predictive Modeling
Introduce actionable intelligence into your email program. The Yesmail Analytics team uses the Conversion Optimizer tool in Enterprise to link messaging data together with product purchase data to construct predictive models indicating the likelihood that an individual will buy a specific product some time in the future.