Infogroup Leads Session at Argyle Executive Forum’s 2010 Chicago CMO Leadership Forum
Providing CMOs and other Executive Management Insight about Customer Data from Industry Leaders
This Forum brings together thought leaders and provide key insights to CMOs and other executive management (CEOs, CFOs and COOs) through two key thought leadership sessions entitled "Leadership Speaks" and "CMO Outlook 2011."
Speaking Highlights:
"Leadership Speaks," moderated by John Corrigan, Business Editor at the Los Angeles Times, addressed the following topics:
- Marketing segmentation: knowing your consumers and understanding their demographics, psychographics and behavioral trends
- Fostering consumer loyalty: maintaining and growing market share in an oversaturated environment
- Consumers as brand owners: the impact and influence of Facebook, Twitter, YouTube and other social media mechanisms.
- Panelist: Barry Berkowitz, Vice President, Digital Marketing Solutions at Infogroup Interactive
"CMO Outlook 2011," also moderated by Corrigan who answered questions such as:
- How to gain market share with customers that lack confidence
- Is now the time to increase “market spend” or be fiscally conservative
- Is social media and mobile marketing really allowing businesses to customize the customer experience and create personal bonds with brands
- Panelist:Tim Price, Senior Vice President Sales and Marketing at Infogroup Interactive