Market Intelligence Tool

Marketing Intelligence tool icon

Market Intelligence | Customer Generator

Yesmail Market Intelligence enables marketers to track, view, and analyze their competitors’ digital campaigns across EIGHT major digital channels. This enables marketers to identify successful campaign themes and offers from top-performing competitors, track historic campaign performance, measure daily growth of competitors' social following and much more. Those metrics can play an integral role in the development of new email, social, web, and display ad strategies, successfully adopted by competitors. 

 

Key Benefits

Real-Time Monitoring

of digital campaign deployments across email, social, display and web channels 

Predefined Report Templates

providing immediate insight into key components of competitors’ strategy 

Campaign Performance Analytics

segmented by marketer, vertical, channel, campaign type, performance, key word and many more 

Customizable Data Feed

that enables marketers to monitor only relevant campaigns

Vise President
& General Manager

The ability to track and assess our competitors’ efforts is vital for the success of our digital campaigns. Yesmail Market Intelligence is quick, simple, and self-explanatory, and delivers on all of our competitive reporting needs."

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Engagement that Measures Performance

Yesmail Market Intelligence provides comprehensive engagement metrics for eight digital channels that enable marketers to:

  • Assess email performance metrics like detailed inboxing, bulking, and open rates
  • Identify most engaging type of content for social campaigns
  • Determine most effective placements for display ads
  • Find out what offers and promotions are featured in competitors’ websites and develop counter initiatives 

 

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Reporting that Leads to Results

The Predefined Report Templates within Yesmail Market Intelligence tool allow users to choose from a variety of preloaded reports that provide insight into key competitive strategy components like preferred day and time for campaign deployment. In addition, the reports instantly identify competitors' performance gaps such as problems with email inboxing. This allows marketers to quickly adjust their campaigns and outperform their competition with minimal resources and no complex data manipulation. 

 

customer insights icon in marketing intelligence tool

Insights that Drive Strategy

The variety of features and built-in reporting options of Yesmail Market Intelligence enable marketers to identify successful campaign themes, types, and offers from top-performing competitors, track historic campaign performance, measure daily growth of competitors’ social following and much more. Those metrics can play an integral role in developing new email, social, web, and display strategies that drive engagement and consistently increase ROI.

 

Predefined Report Templates

these reports are designed to provide an instant understanding of the major components of competitors’ email and social channel strategies including: 

Email Deliverability Report

identifies communication gaps between competitors and their subscribers and opens up the opportunity for immediate market share increase.

Social Subscriber Report

detects significant social channel subscriber growth resulting from successful competitor campaigns and includes channel breakdown, subscriber acquisition breakdown, and contributing campaigns.

Top Campaigns Report

provides instantly actionable, in-depth analysis of top performing competitor campaigns by digital channel.  

Deployment Report

provides the time, date, and volume of competitors’ deployments by channel and thus enables users to match or pre-empt their competitors’ campaigns in the recipients’ inboxes.

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