Without proper testing, email marketing is a shot in the dark. Yesmail360i offers basic and complex testing functionalities to help marketers identify what works for their audience and what does not.
The platform enables marketers to:
- Select the duration of automated tests
- Target distinct audience segments to test specific customer profiles
- Pre-define success metrics for each test beyond email opens, clicks, or CTO
- Automate test analysis and insights
- Visualize performance for each test version
- Verify automatically that the test is statistically valid