Dynamic Content

Targeting | Testing | Dynamic Content | Triggered Campaigns | Reporting & Analytics Deliverability  

Personalization is the biggest factor in customer engagement. With Yesmail360i marketers can personalize, test, and optimize the customer experience by using dynamic content blocks, customizable content libraries, and real-time personalization tactics like times, polls, web scrapes, and more.

dynamic content blocks personalize emails

Content Blocks

Marketers can use content blocks (stored in the in-platform Content Library) to personalize emails based on a campaign’s audience and objectives. They can swap one content block for another if they need to change an offer, an image, a call-to-action, or any other section within an email campaign, without having to recreate it. 

 

You Can Personalize in Real Time with:

  • LOCATION
    Marketers can use a consumer’s location to deliver relevant content and drive subscribers to purchase in-store.

  • VIDEOS
    Drive email engagement  with embedded video in email that plays back right in the inbox and increases views by 35%-45%.

  • SLIDESHOWS
    Deliver more email content using the same limited space by rotating images in a slideshow.

  • WEATHER
    Detect viewers’ local weather upon an email open, consider the forecast and incorporate content based on the current conditions.

  • CUSTOM EMAIL IMAGES
    Make your emails instantly relevant by displaying custom images based on weather, location, device, time zone, and more.

  • FEEDS
    Grow your brand’s reliability by including user-generated content from your social media or product review pages.

  • POLLS
    Increase poll and survey response rates by incorporating a poll, updating in real-time in your email creative.

  • OPEN TIME PERSONALIZATION
    Using web scrapes, update an email creative even after it's sent - as the viewer opens it, not at the time of deployment.

  • COUNTDOWN TIMERS
    Create a sense of urgency for a sale, an event, a limited offer of any kind with countdown timers (and offers) as well as time-expiring images.


Distributed email templates world map

Distributed Email Templates

With Distributed Email Templates, brands that utilize a distributed marketing model can provide email marketing abilities to their local teams, while retaining a comprehensive view of the campaign execution process and managing brand messaging at the corporate level.

 

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