It is no secret that deliverability is the first, and arguably, most important performance metric for direct mail, SMS, email, and push campaigns. If a campaign doesn’t reach its intended recipients’ inboxes, the result is a missed opportunity that translates into revenue loss. Many marketers react to deliverability issues instead of proactively taking steps to avoid them. The most effective way to ensuring optimal deliverability rates is maintaining a clean database. Enter Data Hygiene Intelligence, a best-of-class data hygiene solution that enables marketers to verify subscribers’ email addresses.