LiveIntent is a smarter way to market and advertise in email. The LiveIntent platform helps over 900 top brands deliver marketing and advertising messages to over 120MM unique, engaged people each month, in emails sent by over 1100 top US publishers and brands to their loyal subscribers. In 2010, LiveIntent cut its teeth as a smarter way to buy and sell ads in email and has since been recognized in both 2014 and 2015 as the second fastest growing company in NYC (by Crain's) and as one of America's Most Promising Companies (Forbes 2015.)
With the email address at the center of its platform, LiveIntent has evolved beyond simply putting ads in email. LiveIntent is now one of the largest people-based marketing platforms in the world and also one of the first, having gone to market with the technology in 2010. LiveIntent is headquartered in NYC, with offices in Austin, Copenhagen, Detroit, Berlin, and the UK, serving as home to 209 people and counting.
The Yes Lifecycle Marketing partnership gives clients the ability to create contextual and personalized experiences with their customers using Push, SMS, email, social, beacon and voice, via one integrated platform. Clients can access a single customer profile to track their customer’s journey across each of these different touch points. They are then able to manage the conditions by which their customers are re-engaged and allow for greater sensitivity to customer communication fatigue.
Key benefits include:
STATS provides the data for the sports component of Yesmail’s new Trigger Intelligence technology to enable marketers to deploy real-time triggered emails based on sports scores and sporting event outcomes across four major leagues - NHL, NBA, MLB and NFL, the first technology of its kind to do so.
Trigger Intelligence allows Yesmail clients to send triggered emails based on relevant weather conditions and sporting events.
To learn more about Trigger Intelligence, click here
Yesmail partners with Trueffect to add first-party retargeting capabilities into the Yesmail Marketing Platform. Trueffect is the leader in first-party ad targeting and measurement. Their data-driven technology enables marketers to target their customers more effectively, improve ad performance, and increase conversion rates.
With Trueffect, Yesmail clients are able to utilize data from their email program to optimize the performance and reach of their display ads by targeting only those prospects who have engaged with their brand’s messages. This allows clients to develop behavior-based, multichannel campaigns and more accurately measure the effectiveness of these ads by leveraging what they know about their customers to target the right ad to the right person and improve overall performance.
Lotame is a marketing technology company with a web-based Data Management Platform (DMP). This DMP collects, organizes, segments and uses anonymous online data to enable companies to gain unique insights about their customers and prospects and deliver relevant advertising and content customized to match their interests.
LiveRamp offers a unified approach to connecting online and offline data to increase return on ad spend, conversion rates, and sales. Connected data can help digital marketing and analytics teams create a continuous cycle of optimization—feed your analytics and predictive models with cross‑channel campaign results to inform the next customer interaction.
Neustar is a real-time provider of cloud-based information services, enabling marketing and information technology (IT) security professionals to promote and protect their businesses. The Company operates data registries and uses its expertise to deliver actionable, data-driven insights that help clients make business decisions in real time, one customer interaction at a time.
Vibes Media provides mobile marketing solutions to retailers and brands, carriers and telco, sports and entertainment, and media and publishers. The company offers Catapult, a cloud-based mobile relationship management platform that enables marketers to drive revenue growth and loyalty through text, mobile wallet, push, and mobile Web marketing leveraging Apple’s Passbook and Google Wallet, and post-click engagement.
Pentaho (Kettle ETL): Pentaho, a Hitachi Group company, is a leading data integration and business analytics company with an enterprise-class, open source-based platform for diverse big data deployments. Pentaho’s platform simplifies preparing and blending any data and provides a broad spectrum of self-service business analytics including dashboards, reports, data visualization, discovery and predictive analytics.
Message Systems provides cloud and on-premise based email infrastructure software solutions and services for cloud businesses, email service providers, telecom companies, carriers/ISPs, hosting companies, social networks, marketing service providers, e-centric companies, and other enterprises. The company offers SparkPost, a cloud-based transactional email solution that enables developers to build transactional emails, reminders, receipts, updates, and notifications into their applications or Web offerings.
Puppet Labs is the leader in IT automation. Their software helps sysadmins automate configuration and management of machines and the software running on them. With Puppet Labs software, businesses can make rapid, repeatable changes and automatically enforce the consistency of systems and devices, across physical and virtual machines, on prem or in the cloud.
Salesforce is a provider of enterprise cloud computing solutions, with a focus on customer relationship management (CRM). The Company provides six core cloud services that include sales force automation, customer service and support, marketing automation, community management, analytics and a cloud platform for building custom applications. Salesforce delivers its solutions as a service through all the Internet browsers and on mobile devices, on a subscription basis, primarily through its direct sales efforts and indirectly through partners.
Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing.