Better Personalization for Better Results
The most successful marketing campaigns are built on a comprehensive understanding of your customers – are they men or women, are they married, do they have children, where do they live, what are their lifestyles and attitudes, their incomes and spending patterns?
Supported by an industry leading data-provider, Yesmail360i provides marketers with data and insights that are proven to deliver results. Yesmail360i users have instant access to a standard group of broadly applicable demographic attributes. Even when using a simple demographic attribute such as gender to improve message targeting and content, marketers can drive significant value and considerable revenue for their cross-channel campaigns.