Engagement Analyzer

engagement analyzer segmentation icon

Bringing Lifecycle Marketing to Life

Engagement Analyzer follows an easily customizable automated segmentation model that caters to a marketer’s unique audience composition, purchase cycle, business objectives, and definition of engagement. It is easily configured to include a combination of consumer-level metrics like email behavior and conversion records, like past purchases. Moreover, the solution enables marketers to build and execute automated digital programs based on the most important and profitable segments within their audience.


How engagement analyzer helps brands icon

Engagement Analyzer Helps Brands:

  • Measure engagement levels across all subscriber segments
  • Manage their subscriber base more effectively
  • Develop better program triggers
  • Increase customer retention
  • Track the ROI of each program/type of messaging by consumer segment
  • Bridge the gap between email engagement and purchase behavior
  • Increase ROI as a result of improved email program effectiveness 


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