Every subscriber base is defined by a distinctive set of characteristics that can be harnessed to create targeted, relevant communications that lead to a higher performance. If you don’t have the data to know who your customers are, what they want, and how they prefer to interact with your brand, you are not taking advantage of the assets at your disposal. Our Customer Insights team builds this knowledge and decision-making base for our clients through segmentation & profile development, primary research and custom metrics development all geared towards helping our clients focus their marketing efforts and budgets on those most likely to convert.
The foundation of our Discovery services is rooted in in-depth knowledge of customers and the key metrics tied to goal-oriented outcomes. Our ability to integrate email behavioral data, client transactional data, third party data, primary research, and competitive data enables us to provide insights and highly targeted solutions to our clients.