Using
the marketing Forecast Report, developed by the Customer
Insights team, marketers are able to predict the
long-term performance of their email marketing programs and concretely
establish their
return on investment. This product also enables users to project
database growth and email mobile readership, and interactively test how
changes in a marketer's plan will impact email marketing performance in
terms of
revenue, ROI and simple email metrics, such as open and click-through
rates.
This makes powerful statistical analysis understandable for marketers,
regardless of analytical background, and enables them to make better
decisions
when planning and budgeting. The result is increased effectiveness
of marketing spend.
Features available in the marketing Forecast Report include:
- Database Size Forecast
- Projected Email Volume, Revenue and ROI
- Mobile Readership Projection
- What-If Analysis