Email Copywriting

Email copywriting requires making an impression quickly while being efficient with the space available. Not only should copy be impactful, but it must meet industry standards as well.

Our creative team understands that the copy within an email is a chance to do much more than hit inboxes and improve click-through rates; it’s an opportunity to connect with customers. Whether it’s tightening up an existing script or developing a strategy for ongoing original content, we know that writing specifically for email is a highly specialized talent. Message sequencing, tone, and successful calls to action have to be tailored to each business and customized for the appropriate target audience, thus ensuring emails hit inboxes, drive user interaction, and impact recipients through effective, relevant language.

Download our 2014 Email Design Lookbook