We help our clients improve their marketing programs’ performance through testing of campaign elements including cadence & frequency, creative, subject lines and send-time-optimization. Efficiencies can also be gained through evaluation of subscriber bases to identify those most likely to convert and assessment of the best online communications channel mix. In addition to email, social and SMS, our Analytics and Insights team works with other traditional channels to develop a truly integrated solution for our clients.
ANALYTICS AND KPIs
Long-term marketing success can be achieved with a focus on constant improvement. Continued analysis and well-design KPI reporting capabilities are essential for the growth of marketing programs. Monitoring, testing, and evaluation provide opportunities for improvement ultimately lead to marketing optimization.