We provide marketers with the data, infrastructure and business intelligence needed to deploy insight-led marketing campaigns both offline and online. It gives marketers an all-encompassing solution from hosted database services, to cross-channel campaign management, to direct mail production.”
Our Client Services team has one single goal - making (and keeping) our customers happy and successful. The team achieves this lofty goal by providing comprehensive support through every stage of the customer's lifecycle. From launch and program set-up to step-by-step training, custom engineering projects, and program enhancements, our Client Services team is there to ensure flawless execution and optimal results.
Our Agency Services organization combines the expertise of seasoned professionals across 3 centers of excellence: our Analytics & Insights team discovers the most important insights and approaches for identifying, reaching, and segmenting your target audience; our Strategy team leads a comprehensive assessment and creates the overall vision and roadmap that fit with your media plan and supplement it; and our Creative team contributes recommendations on all creative and design elements. Together, they deliver truly all-encompassing cross-channel marketing programs that engage and convert your audience.
The Year in Review campaign was the single best execution of an end to-end campaign we have done since I have been at Marriott. This could not have been accomplished without Yes Lifecycle Marketing; their in-depth insights, meticulous planning, innovative communication strategy, and exceptional creative storyboarding were at the helm of Marriott Rewards’ success in Q4 as a whole and specifically, the month of December.”