In this edition of Yesmail’s annual lookbook, view a timeline of email’s progression since 2000, along with tried-and-true best practices...
At Yesmail we believe in giving email marketers the tools necessary to stay current with trends as the industry and technology evolves. That is why we write whitepapers and reports that help you stay ahead of the curve in your marketing efforts.
Email Design Lookbook 2015 / (pdf, 9.58 MB)
Download this study recently conducted by The Relevancy Group to learn the five steps to the Lifecycle Marketing Sophistication Ladder.
Get insights on what worked and what didn’t from campaigns deployed by top brands during the 2013 holiday season.
The Sea of Change in Data-Driven Email Practices / (pdf, 1.12 MB)
This whitepaper explains how brands can nurture relationships with customers along the lifecycle.
5 Communication Trends to Boost Email Marketing Effectiveness / (pdf, 2.99 MB)
The ever-evolving media landscape looks nothing like it did just a few years ago.
Think Mobile-First: Tailoring Email Marketing to On-the-Go Consumers / (pdf, 3.58 MB)
Learn effective mobile-first email strategies that encourage customer engagement
The Relevancy Ring – ESP Buyers’ Guide 2014 / (pdf, 3.35 MB)
Yesmail was named a leader in The Relevancy Ring – ESP Buyers’ Guide 2014, as well as named a top performer in every category.
Email Design Lookbook 2014 / (pdf, 3.07 MB)
Download our 2014 lookbook to see messages from leading companies that feature cutting-edge creative design and smart email approaches.
The Email Marketing Guide / (pdf, 894.38 KB)
Read this guide to learn email marketing that builds meaningful relationships along the customer lifecycle and promotes loyalty.
Activation Campaigns: Using Email Behavioral Data to Engage and Reactivate Your Customers / (pdf, 5.07 MB)
Activation programs engage new subscribers and wake up inactive customers with tempting offers and personalized content.