Learn effective mobile-first email strategies
At Yesmail we believe in giving email marketers the tools necessary to stay current with trends as the industry and technology evolves. That is why we write whitepapers and reports that help you stay ahead of the curve in your marketing efforts.
Think Mobile-First: Tailoring Email Marketing to On-the-Go Consumers / March 28, 2014 (pdf, 3.58 MB)
The Relevancy Ring – ESP Buyers’ Guide 2014 / February 27, 2014 (pdf, 3.35 MB)
Yesmail is thrilled to be named a leader in The Relevancy Ring – ESP Buyers’ Guide 2014, as well as named a top performer in every...
Email Design Lookbook 2014 / February 20, 2014 (pdf, 3.07 MB)
We’ve reached the tipping point where more email opens occur on mobile devices than desktops: 55% versus 45%. So today, mobile-optimized...
Yesmail’s Email Marketing Compass: The Subscriber Domain Edition / February 6, 2014 (pdf, 1.26 MB)
The final quarter of the year often places heavy demands on marketers. Now that the weight of Q4 has lifted, Yesmail analyzed more than 6....
The Email Marketing Guide / December 9, 2013 (pdf, 894.38 KB)
Building long-lasting sustainable relationships with customers has never been easier and email continues to be instrumental in achieving...
Activation Campaigns: Using Email Behavioral Data to Engage and Reactivate Your Customers / November 22, 2013 (pdf, 5.07 MB)
Activation programs engage new subscribers and wake up inactive customers with tempting offers and personalized content.
Yesmail's Email Marketing Compass: Consumer Purchase Behavior / November 12, 2013 (pdf, 1.19 MB)
With the holiday season upon us, marketers seek not to just meet, but exceed Q4
Yesmail’s Email Marketing Compass: The Mobile Effect / August 15, 2013 (pdf, 1.15 MB)
After sending billions of emails in Q2 2013, Yesmail produced this report to direct marketers to the elements of their email strategy that...
Customer Lifecycle Engagement: Imperatives for Midsize to Large Companies / August 5, 2013 (pdf, 1.93 MB)
Most B2C companies rely on basic consumer information and purchase history to inform their marketing strategies. Yesmail and Gleanster...
End the Nightmares! 10 Email Deliverability Myths Debunked / May 14, 2013 (pdf, 4.29 MB)
Many of the world’s largest brands encounter deliverability issues...