The ever-evolving media landscape looks nothing like it did just a few years ago.
At Yesmail we believe in giving email marketers the tools necessary to stay current with trends as the industry and technology evolves. That is why we write whitepapers and reports that help you stay ahead of the curve in your marketing efforts.
5 Communication Trends to Boost Email Marketing Effectiveness / (pdf, 2.99 MB)
Think Mobile-First: Tailoring Email Marketing to On-the-Go Consumers / (pdf, 3.58 MB)
Learn effective mobile-first email strategies
The Relevancy Ring – ESP Buyers’ Guide 2014 / (pdf, 3.35 MB)
Yesmail is thrilled to be named a leader in The Relevancy Ring – ESP Buyers’ Guide 2014, as well as named a top performer in every...
Email Design Lookbook 2014 / (pdf, 3.07 MB)
We’ve reached the tipping point where more email opens occur on mobile devices than desktops: 55% versus 45%. So today, mobile-optimized...
The Email Marketing Guide / (pdf, 894.38 KB)
Building long-lasting sustainable relationships with customers has never been easier and email continues to be instrumental in achieving...
Activation Campaigns: Using Email Behavioral Data to Engage and Reactivate Your Customers / (pdf, 5.07 MB)
Activation programs engage new subscribers and wake up inactive customers with tempting offers and personalized content.
Most B2C companies rely on basic consumer information and purchase history to inform their marketing strategies. Yesmail and Gleanster...
End the Nightmares! 10 Email Deliverability Myths Debunked / (pdf, 4.29 MB)
Many of the world’s largest brands encounter deliverability issues...
2013 Yesmail Email Design Lookbook / (pdf, 4.19 MB)
Download Yesmail’s annual lookbook to learn email design practices that contribute to better open, click-through and conversation rates.
Mobile Email Design: Marketing Fit for the Small Screen / (pdf, 3.48 MB)
The pros and cons of scalable design and responsive design