Activation programs engage new subscribers and wake up inactive customers with tempting offers and personalized content.
At Yesmail we believe in giving email marketers the tools necessary to stay current with trends as the industry and technology evolves. That is why we write whitepapers and reports that help you stay ahead of the curve in your marketing efforts.
Activation Campaigns: Using Email Behavioral Data to Engage and Reactivate Your Customers / November 22, 2013 (pdf, 5.07 MB)
Yesmail's Email Marketing Compass: Consumer Purchase Behavior / November 12, 2013 (pdf, 1.19 MB)
With the holiday season upon us, marketers seek not to just meet, but exceed Q4
Yesmail’s Email Marketing Compass: The Mobile Effect / August 15, 2013 (pdf, 1.15 MB)
After sending billions of emails in Q2 2013, Yesmail produced this report to direct marketers to the elements of their email strategy that...
Customer Lifecycle Engagement: Imperatives for Midsize to Large Companies / August 5, 2013 (pdf, 1.93 MB)
Most B2C companies rely on basic consumer information and purchase history to inform their marketing strategies. Yesmail and Gleanster...
End the Nightmares! 10 Email Deliverability Myths Debunked / May 14, 2013 (pdf, 4.29 MB)
Many of the world’s largest brands encounter deliverability issues...
2013 Yesmail Email Design Lookbook / February 12, 2013 (pdf, 5.26 MB)
Are your email campaigns missing pieces of flare?
Mobile Email Design: Marketing Fit for the Small Screen / January 24, 2013 (pdf, 3.48 MB)
Did you know 29% of mobile users say their device is the first and last thing they look at each day*? With nearly half of emails opened...
Data-Rich and Insight-Poor Report / January 18, 2013 (pdf, 2.41 MB)
Big Data is a big challenge. We surveyed over 700 top marketers on their Big Data plans. Read report this and get ready for Big Data.
Consumer Online Behavior Report: Digital Marketing Strategies for Holiday Success / October 8, 2012 (pdf, 6.93 MB)
Will your brand meet end-of-year projections? Don’t miss out on crucial fourth-quarter sales because your marketing campaigns aren't
Turbocharge Your Email Marketing Through Better Transactional Messages / August 23, 2012 (pdf, 1.67 MB)
Transactional emails, which are triggered emails that provide information around a customer transaction, such as order confirmations or...