Most B2C companies rely on basic consumer information and purchase history to inform their marketing strategies. Yesmail and Gleanster conducted a survey and found that senior marketers lack the data-driven insights that would allow them to send more personalized messages to their customers.
Download this report to learn key findings from the study, including:
- 21% of marketers say they have an excellent understanding of customers' channel preference
- Less than half of marketers use data from sources that enable better targeting, like social media (38%)
- Just 21% use life-stage triggers such as birthdays or having a baby to trigger automated campaigns