Consumer Online Behavior Report: Digital Marketing Strategies for Holiday Success

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Will your brand meet end-of-year projections? Don’t miss out on crucial fourth-quarter sales because your marketing campaigns aren't properly aligned with shifting consumer shopping preferences. By comparing results from our in-depth consumer survey with comprehensive analysis of digital marketing campaigns from 20 leading brands, Yesmail’s latest report offers insights into how mobile device usage, email and social media promotions, will influence shoppers this upcoming holiday season.

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Download this report and maximize your holiday revenue by adjusting your strategy in line with latest buying trend, such as:

  • 41% of mobile device owners have made a purchase as a result of an email promotion viewed on their device, but one-third of those emails linked to web pages that were not mobile-optimized.
  • 42% of consumers prefer to interact with brands on social channels between 6 and 10 p.m., yet only 5% of email campaigns were deployed during this peak time period.
  • While 75% of consumers own tablets or smartphones, only 19% make purchases on those devices. The PC is still the preferred purchase tool for 76% of mobile device owners.