In this webinar, Bryan Finke, VP, Communications & Experience Strategies, highlights several important consumer trends in email...
At Yesmail we believe in giving marketers the tools necessary to stay current with trends as the industry and technology evolves. Stay ahead of the curve in your marketing efforts by keeping up with the latest trends through some of our on-demand webinars.
Data-Driven Holiday Campaign Planning / (pdf, 3.53 MB)
The Sea of Change in Data-Driven Email Practices / (pdf, 2.9 MB)
In this webinar, Chris Marriott from The Relevancy Group, will discuss the major obstacles to developing lifecycle marketing campaigns
Mobile-Ready Email: What’s Working and What’s Not / (pdf, 1.73 MB)
86% of marketers admit they could do a better job engaging customers, and consumers can tell.
Mobile-First Email Strategies: Thinking Beyond Just Design / (pdf, 5.29 MB)
Marketers need to understand that becoming mobile-ready isn’t only about tweaking desktop email design to render well on mobile devices....
Email Template Systems - A New Approach to Email Design / (pdf, 1.16 MB)
Learn a new approach to email design that makes email marketing best practices easy.
Email Deliverability: The What, Why & How / (pdf, 1018.75 KB)
How to dramatically improve your email deliverability and ensure that your emails avoid the bulk folder and reach subscribers' inboxes.
Consumer Preferences vs Marketing Practice: Winning Digital Strategies for This Holiday Season / (pdf, 3.25 MB)
7 in 10 consumers will spend the same or more this holiday season than they did in 2011, but will your campaigns generate more revenue?
Mobile Email Design - Differences Between Responsive and Mobile Scalable Email Design / (pdf, 7.73 MB)
Everything you need to know about scalable and responsive email designs
Bridging the Gap Between Data and Action / (pdf, 821.75 KB)
While most companies have a ton of consumer data, only a small percentage of it is actually put to use.
Evolve your Email Targeting for Increased Revenue / (pdf, 1.89 MB)
Marketers use targeting and personalization; however most fail to maximize their program’s impact.