It’s clean…to an extent. It’s clean to the point of saying that yes, this is an accurate address you have on file but, that’s about it. There are a few additional steps that you need to take to further cleanse your mail file. Our recommended additional steps to further cleanse the mail file:
1. Deceased Flag – Flagging for customers who have passed away. This data is sourced from the SSA (Social Security Administration) and other proprietary sources. When layering on the deceased flag, we can potentially identify 1% or more records that have a deceased individual. Depending on the size of your file, this could result in huge cost savings.
2. Name Validation – This step is key if you’re mailing a file of 24 month or older lapsed customers (meaning the last time they’ve interacted with you). This process takes the full record (Name and Address) and matches it to a national consumer reference file. If they match, it’s considered valid. You can also match it to the household level (Surname and Address). A typical match rate can run between 75% to 95%.