If you tend to get a little geeky when it comes to
numbers, you probably already recognized that today is 12/12/12. Unless you
find the fountain of youth and plan on living until January 1, 2101, today’s
the last repeating date that
will occur in our lifetimes. Also noteworthy, there are 12 more days until
To celebrate this significant date, we’ve compiled a
list of 12 data points for brands as they execute their holiday marketing campaigns.
Check it out.
- Nearly a quarter of consumers
(24%) in a Yesmail survey wait until December to start checking things off
their holiday shopping list.
of surveyed shoppers plan to spend the same or more this holiday season than
they did in 2011.
to others, mobile device owners are more than twice as likely to spend $800+ on
of mobile shoppers have used their device to compare web prices to in-store
prices while in-store. (Want to deter “showrooming”?)
of mobile device owners have made a purchase as a direct result of an email
promotion viewed on their device. (Will your emails reach
40% of consumers prefer to shop online between 6 and 10pm, only 5% of email
campaigns are deployed during that key timeframe.
most influential type of email promotion? Percent Discount.
second most influential promo? Free Shipping.
half of shoppers (44%) have interacted with a brand on social media as a result
of an email they received.
- 50% of shoppers are somewhat to strongly influenced by social media when making an online purchase.
- 42% of respondents are somewhat to strongly influenced by social media when making an in-store purchase.
- Just how much will U.S. consumers spend this holiday season? $586.1 BILLION.