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Scalable vs. Responsive Email Design [Infographic]

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June 27, 2013 - By Melissa Goss - Email Design

As Bryan Finke recently mentioned, PC sales are on the decline. Meanwhile, according to an IDC/Facebook report, nearly half of the entire U.S. population (49.4%) owns a smartphone and that figure is expected to reach 57.3% by the end of the year.

The same IDC/Facebook research found that email is the most commonly used smartphone application. Despite the popularity of mobile email, many marketers have yet to adapt to this consumer behavior. Some consumers still say that mobile emails are hard to read because of excessive scrolling and content or bad layouts.

Email marketers can address these issues by using scalable and responsive design techniques. Check out the infographic below, created by Gregg Hecht, to learn how to apply these design practices and appeal to on-the-go consumers.

Want to embed this infographic on your website? Copy and paste the code below.

 <img src="http://www.yesmail.com/sites/default/files/blog_images/mobile-email-infographic.jpg" alt="Scalable and Responsive Email Design"></br><a href="http://www.yesmail.com/resources/blog/scalable-vs-responsive-email-design-infographic">Scalable and Responsive Email Design</a>

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About the Author
, As Content Marketing Specialist, Melissa helps companies make more strategic decisions around their marketing campaigns by providing content that spans blog and social media posts to white papers and case studies. Prior to Yesmail, she focused on search engine marketing and social advertising at online retailer ModCloth. Melissa graduated from Northwestern University with a B.A. in Communication Studies, a minor in Business and a certificate in Integrated Marketing Communications.