Email Marketing Lounge


The Power of Mobile [INFOGRAPHIC]

December 3, 2012 - By Kam Wa Tang - Email Marketing Strategy

We live in an increasingly connected, always-on world. And there’s no looking back. Mobile devices have changed the way we go about our fast-paced lives, namely our shopping. After surveying 500 consumers, we learned how drastically mobile has affected consumer shopping patterns, as well as interaction with brands through social media and email promotions. For example, smartphone and tablet owners are more compelled to shop online than people who don’t own mobile devices: 42.9% of mobile device owners shop online at least once per month, versus 32.6% of people without mobile devices. Check out the infographic below to see more findings from our research.




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About the Author
, Marketing Manager - Yesmail Interactive Kam has been in sales and marketing for over 12 years, working on both the agency and client side with Fortune 500 brands. As a product marketing specialist at Yesmail, Kam spends his days investigating trends within digital marketing so that Yesmail can better serve its clients' current and future requirements. A native of the U.K., Kam now resides in the US and lives in Chicago, where he spends his spare time exploring the city's neighborhoods, great restaurants, and fanatical devotion to sports.
Thank you for your great articles Yesmail. Because of that, I created the first mobile scalable email template on ThemeForest. Again, thank you, all of you are awesome! :)
Hi Budi, Thanks for the compliment. Glad we're able to help you.