Expect the Unexpected0 comments For the interactive marketer, the holidays have the potential to be
the most wonderful time of the year. To
make that happen, you need to anticipate the challenges you can encounter.
- Your campaign is set to go and then...there are blizzards throughout
the Midwest and a shortage of turkeys in California. How do you quickly adapt
your marketing in both areas to reflect and profit from unexpected
circumstances like these?
- How do you ensure your emails are delivered when they can encounter
obstacles like spam folders, bounce-backs and black listing?
- Holiday Sales! Discounts! Coupons! How do you get subscribers to read
your emails when their inboxes are flooded with competing promotions?
Yesmail
Central has tools at your disposal for you to respond quickly and
intelligently to market changes, improve your email deliverability, and get
your emails noticed.
You have worked all year on your national marketing campaigns to
develop themed messages that maintain your brand identity. Your creative has been fine-tuned based on
your research and knowledge of your diverse customers. Yesmail Central now
gives you the capability to create consistent but localized email marketing
campaigns that enable you to respond to the unexpected. Yesmail Distributed Marketing Templates let
you create and maintain a centralized library of email templates that empower
your franchisees’ marketing efforts.
The hungry marketer waiting for holiday ham in Sacramento can create
content and the snowed-in Bostonian marketer can then drag and drop the message
into a pre-approved template. This makes email creation as easy as instant hot
cocoa.
If past holidays are any indication, our research shows that the
typical email user sees an increase of twenty percent or more in the volume of
mail they receive daily. To get your
competitive offer noticed, it has to first make it to the inbox. Ensure nothing
prevents your emails from reaching their intended recipients by using Inbox
Intelligence, which enables marketers to view email deliverability metrics and
inbox performance for all campaigns, past and present, in one central location.
So, monitor your sender reputation and your emails will be delivered.
When you send your emails, be sure to personalize them so that the
recipient knows the message has been created with them in mind. Using additional data and insight into your
customers, from demographics to powerful predictive indicators, you can drive
your revenue with improved targeting and customization. This let’s your
customers know you are talking specifically to them and catering to their
interests as well as their needs.
If you check these items off your Holiday to-do list with Yesmail Central’s
help, you’re bound for a stress-free season.
About the Author
Tom Wyse, Tom is the Director of Client Services Engineering in the Eastern region and supporting the New York, Pearl River, Atlanta, London, and Singapore offices.
Tom joined Yesmail after leading efforts to develop software for team-based healthcare management, digital asset management, educational assessment and learning tools. Tom has enjoyed working for leading edge solutions providers working for startups in several emerging industries including mobile applications, B2B commerce, digital editing, and health care reform. He has been able to apply his experience in professional services, process engineering, and organization change to bring structure and controls to these organizations.
Tom has a Master’s of Science in Engineering from the University of Pennsylvania and an undergraduate degree in Mathematics from Rutgers. Additionally, Tom has a keen interest in Photography and Digital Media, has completed several commissions, had a solo show of his work in a New York Gallery, and has his pieces included in collections in New York, Florida, and California.
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For the interactive marketer, the holidays have the potential to be the most wonderful time of the year. To make that happen, you need to anticipate the challenges you can encounter.
- Your campaign is set to go and then...there are blizzards throughout the Midwest and a shortage of turkeys in California. How do you quickly adapt your marketing in both areas to reflect and profit from unexpected circumstances like these?
- How do you ensure your emails are delivered when they can encounter obstacles like spam folders, bounce-backs and black listing?
- Holiday Sales! Discounts! Coupons! How do you get subscribers to read your emails when their inboxes are flooded with competing promotions?
Yesmail Central has tools at your disposal for you to respond quickly and intelligently to market changes, improve your email deliverability, and get your emails noticed.
You have worked all year on your national marketing campaigns to develop themed messages that maintain your brand identity. Your creative has been fine-tuned based on your research and knowledge of your diverse customers. Yesmail Central now gives you the capability to create consistent but localized email marketing campaigns that enable you to respond to the unexpected. Yesmail Distributed Marketing Templates let you create and maintain a centralized library of email templates that empower your franchisees’ marketing efforts. The hungry marketer waiting for holiday ham in Sacramento can create content and the snowed-in Bostonian marketer can then drag and drop the message into a pre-approved template. This makes email creation as easy as instant hot cocoa.
If past holidays are any indication, our research shows that the typical email user sees an increase of twenty percent or more in the volume of mail they receive daily. To get your competitive offer noticed, it has to first make it to the inbox. Ensure nothing prevents your emails from reaching their intended recipients by using Inbox Intelligence, which enables marketers to view email deliverability metrics and inbox performance for all campaigns, past and present, in one central location. So, monitor your sender reputation and your emails will be delivered.
When you send your emails, be sure to personalize them so that the recipient knows the message has been created with them in mind. Using additional data and insight into your customers, from demographics to powerful predictive indicators, you can drive your revenue with improved targeting and customization. This let’s your customers know you are talking specifically to them and catering to their interests as well as their needs.
If you check these items off your Holiday to-do list with Yesmail Central’s help, you’re bound for a stress-free season.
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