For the interactive marketer, the holidays have the potential to be the most wonderful time of the year. To make that happen, you need to anticipate the challenges you can encounter.
Yesmail Central has tools at your disposal for you to respond quickly and intelligently to market changes, improve your email deliverability, and get your emails noticed.
You have worked all year on your national marketing campaigns to develop themed messages that maintain your brand identity. Your creative has been fine-tuned based on your research and knowledge of your diverse customers. Yesmail Central now gives you the capability to create consistent but localized email marketing campaigns that enable you to respond to the unexpected. Yesmail Distributed Marketing Templates let you create and maintain a centralized library of email templates that empower your franchisees’ marketing efforts. The hungry marketer waiting for holiday ham in Sacramento can create content and the snowed-in Bostonian marketer can then drag and drop the message into a pre-approved template. This makes email creation as easy as instant hot cocoa.
If past holidays are any indication, our research shows that the typical email user sees an increase of twenty percent or more in the volume of mail they receive daily. To get your competitive offer noticed, it has to first make it to the inbox. Ensure nothing prevents your emails from reaching their intended recipients by using Inbox Intelligence, which enables marketers to view email deliverability metrics and inbox performance for all campaigns, past and present, in one central location. So, monitor your sender reputation and your emails will be delivered.
When you send your emails, be sure to personalize them so that the recipient knows the message has been created with them in mind. Using additional data and insight into your customers, from demographics to powerful predictive indicators, you can drive your revenue with improved targeting and customization. This let’s your customers know you are talking specifically to them and catering to their interests as well as their needs.
If you check these items off your Holiday to-do list with Yesmail Central’s help, you’re bound for a stress-free season.