Yesmail’s Email Marketing Compass: A Year in Review – Best Practices for Holiday Season Planning

Marked as the highest revenue-generating season of the year, the holiday months are a crucial time for marketers to ramp up their initiatives and engage with consumers. For those looking to put  the  cheer in “holiday cheer”  this upcoming season, it’s all about content relevance, optimizing the mobile experience, and establishing lasting relationships. And we have the numbers to back it up.

Read this edition of Yesmail’s Email Marketing Compass to learn key metrics for holiday campaign success. Topics include:

  • The mobile conversion paradox – what it is and how to overcome it
  • The value of triggered campaigns in creating personalized content
  • Active subscriber numbers and how to stay connected to them throughout each lifecycle stage
  • More tips to help marketers end the year on a high note