Ask Our Experts

Ask the Expert

Your first step to a clean file is National Change of Address

Eric Niebergall Director, Data Processing Products & Services

National Change of Address (NCOA) should be the cornerstone of any direct marketers’ mailing initiatives. It is an effective way to keep your customer file as clean as possible while also being a cost-effective solution.

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The first step in cleansing your mail file

Eric Niebergall Director, Data Processing Products & Services

When deploying a direct mail campaign, take into consideration that running proper address hygiene processes can result in saving you thousands of dollars in wasted postage and undeliverable mail.

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Database Marketing

Sal Pecoraro VP, Marketing Technology and Support

Without a proper database infrastructure in place, you will not be able to effectively engage and communicate with your clients and prospects. Taking the time and understanding what goes into implementing a database will be imperative to your success.

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Personalizing customers in-store experience

Sal Pecoraro VP, Marketing Technology and Support

Marketers need to work to extend the data and analytics they are collecting and using to the store associates. This can be done through a clienteling solution.

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How to implement personas into your CRM strategy

Lynne Bolen VP, Strategy and Insights

Personas drive customer experience design and help you make the right channel investment. They enhance and support the marketers ability to effectively tailor communications.

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Questions to ask before choosing an MSP

Sal Pecoraro VP, Marketing Technology and Support

Selecting the right database vendor is not just about technology. It is about how they service and manage your assets in a way that drives results for your marketing organization.

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Introduction to Mobile Wallet

Kristin Pirazzini Director, Digital Products

As digital channels rise, change, and get adopted by marketers, Yes Lifecycle Marketing wants to keep their finger on the pulse of what’s new and what works. One of the unique up-and-coming digital channels that can prove extremely effective for marketers is Mobile Wallet.

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Making Testing Purposeful through a Learning Agenda

Marie Honme Senior Strategist

While we have plenty of conversations around testing, not enough marketers take a holistic approach to the idea of learning through testing. Too often we get caught up in a cycle of testing for testing’s-sake and lose sight of the big picture." 

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Choosing the Right Email Frequency

Kris Sakaluk Analyst, Intelligence Products

Having the right email frequency strategy can mean the difference between email recipients making a purchase rather than unsubscribing from any future communication."

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SMS Programs: Making the Most of Multichannel Marketing

Amy McNeil Sr. Account Manager

When used in combination with email, push, and social communications, SMS can greatly enhance a brand’s marketing program and help deliver an integrated cross-channel customer experience with a focus on conversion."

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