Marketing Resources

Linda Vetter
Vice President, Marketing

We help our clients keep their finger on the pulse of the latest industry trends by offering them access to our extensive library of whitepapers, on-demand webinars, benchmark reports, and Ask The Expert series of Q&As. We are continuously working to keep our marketing community in-the-know.”

Q2 2016 Benchmarks: Day of the Week Email
Benchmarks
Key findings from Q2 2016 spanning day of the week, overall email engagement, mobile performance, and purchase...
Email Design Lookbook
Whitepaper
Email designs to inspire your next campaigns and help you grow.

Ask the Expert

Introduction to Mobile Wallet

Kristin Pirazzini Director, Digital Products

As digital channels rise, change, and get adopted by marketers, Yesmail wants to keep their finger on the pulse of what’s new and what works. One of the unique up-and-coming digital channels that can prove extremely effective for marketers is Mobile Wallet.

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Making Testing Purposeful through a Learning Agenda

Marie Honme Senior Strategist

While we have plenty of conversations around testing, not enough marketers take a holistic approach to the idea of learning through testing. Too often we get caught up in a cycle of testing for testing’s-sake and lose sight of the big picture." 

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Choosing the Right Email Frequency

Kris Sakaluk Analyst, Intelligence Products

Having the right email frequency strategy can mean the difference between email recipients making a purchase rather than unsubscribing from any future communication."

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Blog View

Customer-Centric Monthly Marketing Calendar: October

Campaign ideas to boost your October engagement

View the holidays and events illustrated in our October Marketing Calendar.

By Ted Kim
Sep 27, 2016

The Logic of Triggered Campaigns: 4 Steps To Setting Up Effective Triggers

Setting Up Effective Triggers

While understanding the different types of triggered emails is an important building block of your mailing program, thinking through the logic of a trigger is instrumental for success.

By Lance Rashford
Sep 21, 2016

Mobile’s Fast Track to Becoming the Norm in Consumers’ Purchase Behavior

Mobile Purchase Behavior

As more and more consumers favor the ease and convenience of online shopping over the hassle of going to malls, with mobile technology in the mix, shoppers can now make their purchases anytime and anywhere.

By Maddy Nelson
Sep 07, 2016