Marketing Resources

Linda Vetter
Vice President, Marketing

We help our clients keep their finger on the pulse of the latest industry trends by offering them access to our extensive library of whitepapers, on-demand webinars, benchmark reports, and Ask The Expert series of Q&As. We are continuously working to keep our marketing community in-the-know.”

Q3 2016 Benchmarks: Mind the Gap
Benchmarks
3 major gaps that marketers must pay close attention to in order to drive more engagement 
Personalization Roadmap
Whitepaper
Learn 6 Steps to Creating a Personalized Customer Experience

Ask the Expert

Your first step to a clean file is National Change of Address

Eric Niebergall Director, Data Processing Products & Services

National Change of Address (NCOA) should be the cornerstone of any direct marketers’ mailing initiatives. It is an effective way to keep your customer file as clean as possible while also being a cost-effective solution.

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The first step in cleansing your mail file

Eric Niebergall Director, Data Processing Products & Services

When deploying a direct mail campaign, take into consideration that running proper address hygiene processes can result in saving you thousands of dollars in wasted postage and undeliverable mail.

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Database Marketing

Sal Pecoraro VP, Marketing Technology and Support

Without a proper database infrastructure in place, you will not be able to effectively engage and communicate with your clients and prospects. Taking the time and understanding what goes into implementing a database will be imperative to your success.

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5 Steps to Developing an Effective Reactivation Strategy

Effective reactivation strategy

Marketers are always looking for ways to optimize their email programs. However, optimization isn’t just limited to increasing open rates, click-through rates, and conversions. ‘Optimization’ can mean taking a close look at a marketer’s database and finding an opportunity to reactivate members who are still mailable but no longer engaged.

By Sharon Maneja
Nov 29, 2016

Customer-Centric Monthly Marketing Calendar: December

Holidays and events to enhance engagement in December

With December we are in the home stretch that gives you 24 days to capitalize on the remaining key shopping days.

By Gavin Handley
Nov 16, 2016

The Launch of iOS 10 and its impact on email marketing

iOS 10

In September Apple released a new version of its operating system, iOS 10, and with it came many major enhancements to the way we develop email campaigns.

By Kyle Henderick
Nov 14, 2016