We help our clients keep their finger on the pulse of the latest industry trends by offering them access to our extensive library of whitepapers, on-demand webinars, benchmark reports, and Ask The Expert series of Q&As. We are continuously working to keep our marketing community in-the-know.”
Having the right email frequency can mean the difference between email recipients making a purchase rather than unsubscribing from any future communications. Learn how to effectively engage through well-timed campaigns, tailored to your audience's unique preferences and your industry standard.
By Kris Sakaluk
Analyst, Intelligence Products
When used in combination with email, push, and social communications, SMS can greatly enhance a brand's marketing program and help deliver an integrated cross-channel customer experience with a focus on conversion. Make the most our of your marketing by incoporporating SMS, a channel that typically generates a near-perfect engagement.
By Amy McNeil
Sr Account Manager, Client Services
Marketers can inspire (an incentivize) customers to become true brand advocates while building and strengthening their relationship with their subscribers on social media. Learn how to harness the true power of channels like Facebook, Twitter, Pinterest, and LinkedIn while organically growing your database and generating digital word-of-mouth.
By Jason Warnock,
VP, Intelligence Products
Learn WHY and HOW did Target® know a shopper was pregnant before her father did. Hint: it has something to with the benefits of data-driven marketing.
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By Marie Galo
Mar 23, 2016