Marketing Resources

Linda Vetter
Vice President, Marketing

We help our clients keep their finger on the pulse of the latest industry trends by offering them access to our extensive library of whitepapers, on-demand webinars, benchmark reports, and Ask The Expert series of Q&As. We are continuously working to keep our marketing community in-the-know.”

Personalization Guide - Demographic Segmentation
Whitepaper
Learn step-by-step strategies to personalize emails based on 7 demographic attributes.
8 Online Retail Strategies to Implement Before Q4
Whitepaper
Learn what makes these tactics effective and how to implement them.

Choosing the Right Email Frequency

Having the right email frequency can mean the difference between email recipients making a purchase rather than unsubscribing from any future communications. Learn how to effectively engage through well-timed campaigns, tailored to your audience's unique preferences and your industry standard.

By Kris Sakaluk
Analyst, Intelligence Products

 


SMS Programs: Making the Most of Multichannel Marketing

When used in combination with email, push, and social communications, SMS can greatly enhance a brand's marketing program and help deliver an integrated cross-channel customer experience with a focus on conversion. Make the most our of your marketing by incoporporating SMS, a channel that typically generates a near-perfect engagement.

By Amy McNeil
Sr Account Manager, Client Services

 


Growing Brand Loyalty and Subscriber Base through Social Media Marketing

Marketers can inspire (an incentivize) customers to become true brand advocates while building and strengthening their relationship with their subscribers on social media. Learn how to harness the true power of channels like Facebook, Twitter, Pinterest, and LinkedIn while organically growing your database and generating digital word-of-mouth.

By Jason Warnock,
VP, Intelligence Products

 

Responsive Design: The Real MVP

Learn why responsive design is the key to email engagement past the initial open and how it affects response rates for emails opened on both mobile and desktop devices.
Read On >>

By Maddy Nelson
Mar 29, 2016

 


Mobile Gets Better with Age

Read this blog post to learn how marketers can grow with mobile as it continues to grow with consumers.
Learn More >>

By Maddy Nelson
Mar 24, 2016

 


Target: Effective Marketing through Data-Driven Approach

Learn WHY and HOW did Target® know a shopper was pregnant before her father did. Hint: it has something to with the benefits of data-driven marketing.
Check Out the Post >>

By Marie Galo
Mar 23, 2016