Marketing Resources

Linda Vetter
Vice President, Marketing

We help our clients keep their finger on the pulse of the latest industry trends by offering them access to our extensive library of whitepapers, on-demand webinars, benchmark reports, and Ask The Expert series of Q&As. We are continuously working to keep our marketing community in-the-know.”

Q4 2016 Benchmarks: The Mobile Engagement Shift
Benchmarks
This report studies changes in consumer behavior and identifies trends spanning mobile, purchase, and subscriber...
Email Design Lookbook
Whitepaper
Email designs to inspire your next campaigns and help you grow.

Ask the Expert

Your first step to a clean file is National Change of Address

Eric Niebergall Director, Data Processing Products & Services

National Change of Address (NCOA) should be the cornerstone of any direct marketers’ mailing initiatives. It is an effective way to keep your customer file as clean as possible while also being a cost-effective solution.

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The first step in cleansing your mail file

Eric Niebergall Director, Data Processing Products & Services

When deploying a direct mail campaign, take into consideration that running proper address hygiene processes can result in saving you thousands of dollars in wasted postage and undeliverable mail.

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Database Marketing

Sal Pecoraro VP, Marketing Technology and Support

Without a proper database infrastructure in place, you will not be able to effectively engage and communicate with your clients and prospects. Taking the time and understanding what goes into implementing a database will be imperative to your success.

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Blog View

“Should I Stay or Should I Go”: Reviewing Your Cross-Channel Marketing Provider

Are Your Marketing Programs Reaching Full Potential?

Brands should look at their relationship with their cross-channel marketing provider who plays such an instrumental role in achieving business objectives.

By Benjamin Galassi
Feb 14, 2017

Data Hygiene: Clean Data Boosts Marketing ROI

Customer Data is Your Brand’s Biggest Asset

Maintaining the quality of your customer data base will drive greater engagement and higher revenue.

By Lisa Mayer
Feb 02, 2017

Customer-Centric Monthly Marketing Calendar: February

Improve February engagements with these holidays and events

February is filled with opportunity to celebrate, engage and excite subscribers.

By Kimberly Snyder
Jan 24, 2017