Marketing Resources

Linda Vetter
Vice President, Marketing

We help our clients keep their finger on the pulse of the latest industry trends by offering them access to our extensive library of whitepapers, on-demand webinars, benchmark reports, and Ask The Expert series of Q&As. We are continuously working to keep our marketing community in-the-know.”

Q2 2016 Benchmarks: Day of the Week Email
Key findings from Q2 2016 spanning day of the week, overall email engagement, mobile performance, and purchase...
Email Design Lookbook
Email designs to inspire your next campaigns and help you grow.

Ask the Expert

Your first step to a clean file is National Change of Address

Eric Niebergall Director, Data Processing Products & Services

National Change of Address (NCOA) should be the cornerstone of any direct marketers’ mailing initiatives. It is an effective way to keep your customer file as clean as possible while also being a cost-effective solution.


The first step in cleansing your mail file

Eric Niebergall Director, Data Processing Products & Services

When deploying a direct mail campaign, take into consideration that running proper address hygiene processes can result in saving you thousands of dollars in wasted postage and undeliverable mail.


Database Marketing

Sal Pecoraro VP, Marketing Technology and Support

Without a proper database infrastructure in place, you will not be able to effectively engage and communicate with your clients and prospects. Taking the time and understanding what goes into implementing a database will be imperative to your success.


Blog View

Customer-Centric Monthly Marketing Calendar: November

Holidays and events to enhance engagement in November

Kick your holiday marketing into high gear with these November holidays and events!

By Cheryle Ross
Oct 17, 2016

Halloween campaign tips and examples

[Infographic] There’s still time to refine your Halloween campaigns

Check out the tips from this infographic and then view 3 well-executed creative examples for ideas to help you get the most out of the big day

By Gurjit Sandhu
Oct 12, 2016

Days of the week with highest email engagement and conversion


Get days of the week engagement and purchase behavior findings

By Gurjit Sandhu
Oct 03, 2016