Yesmail offers email marketers an amazing array of flexible, easy tools to produce best-in-class email campaigns

At Yesmail, we take pride in being an innovator in a well established emarketing industry. We feel that innovating means being up to date on trends as well as being aware of and being responsive to the issues that arise as technology evolves. So we partner with a number of leaders in the email marketing industry to make certain that our products and email marketing services follow industry best practices. We practice cutting-edge technology development that meets the needs of marketers and respects the laws for consumers.

Plus, the more you know about best practices and industry hot points in the emarketing space, the more competitive you remain. Our goal is to provide insightful and useful information about email, deliverability, data, relationship marketing, and other subjects that are of use to emarketing professionals such as yourself.

emarketing partners:

• Spam Laws
• FTC
• ESPC
• APWG (Anti-phishing working group)
• E=mac (Email Measurement Accuracy Coalition)
• IAPP Member (international association of privacy professionals)
• MAAWG Member (messaging anti-abuse working group)
• Omniture
• Pivotal Veracity
• CoreMetrics

emarketing Industry Websites

• The DMA
• EEC (Email Experience Council)
• ISIPP Charter Member

Web Analytics – Omniture SiteCatalyst®

Yesmail™ has partnered with Omniture, Inc. a leading provider of online business optimization software, to make it easier for customers to integrate their Yesmail email campaigns with Omniture SiteCatalyst® Web analytics. This partnership will increase the effectiveness of Yesmail customers' online multi-channel initiatives by providing seamless integration between their email campaigns and their Web site visitors' interaction.

Key Benefits Include:

• Consolidate email marketing and analytics data into one reporting interface
• Optimize email campaigns by conversion and contribution to revenue and site success
• Remarket to key visitors and market segments based on dynamic marketing segments spanning current and historical data (up to 90 days prior to activation)

Get best-in-class deliverability solutions — Pivotal Veracity PVIQ

Yesmail offers exclusive access to Pivotal Veracity's PVIQ suite of tools. Pivotal Veracity is the number one ranked independent email delivery auditing and optimization company for large enterprises. This partnership provides Yesmail Enterprise clients with direct access to a co-branded version of PVIQ, Pivotal Veracity's award-winning delivery optimization tool suite.

With PVIQ Yesmail Enterprise clients can truly optimize their email marketing programs by validating how their messages will look in a variety of different email clients across a variety of major international ISPs. They can pre-screen their messages to highlight potential deliverability problems, and verify the email inbox delivery of their messages which allow for ongoing monitoring and improvement of their online reputation.

Key Benefits of PVIQ:

• Direct access to Pivotal Veracity's award-winning delivery optimization tools at a price point attractive to any Marketer's budget including PV's recently introduced eReputation Manager.
• Direct access to Pivotal Veracity's online customer support including regularly scheduled training sessions and online chat.
• "One-click" submission for eDesign Optimizer, eContent Scorer and eDelivery Tracker analysis.
• Rapid access to new features in PVIQ as they become available in the future.