Chairman and Chief Executive Officer, Infogroup Parent of Yesmail
Mr. Michael L. Iaccarino is Chairman and CEO of Infogroup, a leading provider of high-value data and multi-channel marketing solutions delivered in real-time and used by small businesses and enterprise brands. Mr. Iaccarino has served as a Director of Infogroup since 2010. In 2011, he assumed the role of Chairman and CEO.
Mr. Iaccarino served as the President and Chief Executive Officer of Mobile Messenger from 2009 to 2011, establishing the company as one of the dominant mobile technology players in North America. Prior to joining Mobile Messenger, he was Chief Executive Officer of Epsilon from 2001 to 2009, transforming Epsilon into one of the United States’ leading database marketing companies. Epsilon achieved a more than threefold growth in revenue and a sixfold increase in EBITDA under his leadership.
Mr. Iaccarino also served as Epsilon’s Chief Financial Officer from 1998 to 2001, playing a crucial role in the spin-out of Epsilon from American Express and where he led a nearly 400% increase in revenues during his tenure. Before Epsilon, Mr. Iaccarino was a Senior Manager at PriceWaterhouseCoopers and the Corporate Controller at Summit Technology after having started his career at KPMG’s High Technology practice. He has extensive experience in mergers and acquisitions activity and in turnaround situations. Mr. Iaccarino holds a B.S. in Accounting and English from Boston College where he graduated magna cum laude and is a former Certified Public Accountant.
President, Yes Lifecycle Marketing, an Infogroup company
Yesmail Interactive is an exciting company, it has an electricity, a drive, a passion, and adrenaline that makes this an exciting and fun place to work. People are not only committed to clients but in fact committed to each other. That infectious commitment spills over into everything we do, making Yesmail not only a great place to work, but a place to truly enjoy who you work with.
President, Yes Lifecycle Marketing, Michael brings together three practices –
Yes Data and Technology Services, Yes Agency Services, and Yesmail Interactive
– to provide marketers with an integrated, full-service approach for delivering
relevant marketing messages from a single vendor. This holistic approach aligns
multichannel marketing platforms and data, with analytics and agency services,
giving marketers a single services and technology provider delivering a
unified, complete services model.
Additionally, Michael serves as President of Yes Lifecycle
Marketing’s email services and technology practice, Yesmail Interactive.
Through Michael’s leadership, Yesmail’s technology and innovation teams bring
to market advanced analytic options, market and social intelligence solutions,
and sophisticated trigger tools, to advance the results of clients’ marketing
communication strategies. This relentless pursuit of client satisfaction and
result-driven improvements at Yesmail are now being recognized by our customers
and the marketplace
with the recent win of The Relevancy Group’s The Relevancy Ring – ESP Buyers’
Guide 2014, Gold Customer Satisfaction Award, as well
as being named a leader, in the enterprise sector.
Prior to Yesmail Interactive, Michael was Senior Vice President of
Sales and Marketing for The America at Alterian. There he brought together
industry visionaries to define and create a new service model focused on
opening a two-way dialogue with customers through multichannel engagement. The
result of these efforts, the advent of the Customer Engagement Agency, aimed to
provide marketers with a 360 degree view into consumer behavior by integrating
data, and the necessary skills such as analytics, strategy, creative and
technology thus allowing marketers to create individualized dialogs that break
down the silo barriers that exist in today’s traditional service delivery
Before joining Alterian, Michael served as Vice President and
General Manager of the financial services group at Epsilon, a leading
relationship marketing company. Prior to his tenure at Epsilon, Michael was
Senior Vice President of Sales at DoubleClick (formerly Protagona Worldwide)
for their Marketing Automation software solutions. Additionally, Michael was
instrumental in developing what was known as DoubleClick's Ensemble suite for
the banking and insurance industries, and is currently part of the Teradata
Relationship Management suite of tools. Rounding out his experience, Michael
held various sales and consultancy positions at Unisys Corporation, a leading
global technology and services company.
Michael has been a pioneer in relationship marketing over the past
20 years, building a strong reputation of leadership, sales growth and customer
satisfaction. Michael holds a Masters of Arts in Organizational
Leadership from Lewis University and BS in Communication from Illinois State
Managing Director, Yesmail
As managing director, Ed is responsible for the Yesmail Interactive division of Yes Lifecycle Marketing. His global team delivers on Yesmail’s promise to our customers daily by providing strategic insight, in-depth product knowledge and operational support. Prior to joining Yesmail, Ed was with Aprimo as Director of Multichannel Campaign Management Practice and Director of the Centers of Marketing Excellence. He also held Professional Service leadership positions at DoubleClick, Protagona and Allstate Insurance Company.
Managing Director, Yes Agency Services
I really appreciate how client-focused everyone is here -- it is clear that there is no question at about what is most important to our success. Clients first.
Mike Penney leads the development and expansion of professional services
and centers of excellence across Yes Lifecycle Marketing. These highly
specialized centers of excellence address Yes Lifecycle Marketing clients’
increasing demand for integrated solutions. Mike’s strategic perspective
is formalizing and developing centers of excellence that position
Yes Lifecycle Marketing with a level of service unmatched in today’s
Vice President, Product & Technology
I enjoy helping customers address their complex marketing challenges by creating and implementing progressive solutions.
Dan Hall leads Yesmail’s Product and Technology organization and is
responsible for Product, Deliverability, and Client Services Engineering. His team works with our clients to maximize the
effectiveness of their marketing programs by helping
them deploy effective solutions to
create lasting relationships with their customers, and achieve higher marketing
Dan previously served as Sr. Director Analytics at Time Warner
Cable where he improved the measurement and effectiveness of marketing
programs. Prior to that, he was with Alterian, most recently as VP Global
Business Solutions leading the design and implementation of Marketing Database
SVP of Sales
A number of us have been with the company for over a dozen years, and it’s exciting to see we still have the same passion and enthusiasm as the talented people coming aboard to help us build on our client successes.
As SVP of Sales, John Hollands
leads global sales for Yesmail, the email service provider within Yes Lifecycle
Marketing. His goal is to help sophisticated marketers understand how a
holistic approach to data, technology, and services can help them advance their
cross-channel marketing programs. John has been with the company since 2005, as
a result of Yesmail's acquisition of @Once, an ESP who launched the email
programs of such companies as Nike, Nintendo, and Warner Bros. John
served as @Once Director of Business Development for 5 years.
Vice President, Marketing
We are super-excited to be rolling out the new Yesmail Interactive brand! Our new look illustrates the evolution of Yesmail as a company, as we bring personal, positive, provocative and intelligent solutions to the market place.
Linda is a tactical demand generation expert with over 10 years of experience implementing strategic lead generation marketing programs. Linda is instrumental in managing the go-to-market programs and extending Yesmail’s reach in the marketplace. Most recently, Linda was the Senior Marketing Manager at Experian where she was responsible for generating demand for Experian’s Customer Intelligence Platform via strategic multi-channel marketing programs. Prior to Experian, Linda was the Director of Brand and Field Marketing at Alterian. There, she increased lead generation by 88% by strategically managing go-to-market activities for their lines of business. Linda also grew the leads generated by their monthly webinar series program by 432% globally. With the implementation of an asset deployment strategy, content, such as whitepapers, ebooks, presentations, etc., was repurposed and made more widely accessible via multiple online channels. This was a vital element to the success of Alterian’s inbound marketing strategies, which improved their online footprint and garnered such accomplishments as an 86% increase in blog traffic, 200+% increase in YouTube viewership, 65,000 Slideshare views - which collected 330+ leads. Born and raised on the north side of Chicago, Linda needs to be regularly talked off the ledge as she is incessantly tormented by the latest dismal Cubs season.
Vice President, Production
“The best part of working at Yesmail is the opportunity to provide innovative solutions that improve our client’s overall marketing results”
Sue is responsible for email production, process and quality across the Yesmail client base. Continuous Improvement is her mantra. She brings her extensive data, services, and organizational excellence to the Yesmail Interactive leadership team. Sue is a graduate of the Robert Morris Marketing
Prior to Yesmail, Sue led the Professional Services team for Alterian. Sue’s client focus and dedication to Marketing Solutions enabled strategic implementations of Alterian software for many of the top Marketing Services Providers.
Before joining Alterian, Sue was the Vice President of Marketing Services for TransUnion Credit. She ran a very successful operation that provided data for the country’s top credit grantors. Quality and efficiency have been the pillars on which Sue has built her career.
Vice President, Creative
I love simple things that work. Like a bike for example.That's email – it's simple and it works.
An email design pioneer since 1999, he is the founder of Yesmail’s award-winning Creative Services group (clients include HP, Coca-Cola, At&T, eBay, Kodak, Microsoft, Intel, Warner Bros & many more). Matthew received a Bachelor’s Degree in Marketing from Indiana University and studied Art/Graphic Design at The Pacific Northwest College of Art and the Oregon College of Art & Craft. Matthew was formerly the Creative Director for ThrustMaster, Labtech, Logitech and @Once.
VP, Client Experience
Yesmail Interactive is comprised of energetic, innovative and hilarious employees making it such an invigorating company to play for that it never truly feels like “work”. Everyone is passionate about their roles and this dedication provides continuous success for our clients’ digital marketing programs.
As Director of Client Services Mike is responsible for leading the team supporting Yesmail Interactive’s Midwest digital marketing account base serviced out of Chicago, IL. Over the years, he has led efforts to provide innovative solutions to multi-channel marketers from a variety of industries. Mike’s expertise focuses on integrated digital marketing strategies built around robust database and analytics solutions. He is a firm believer in building solid relationships with clients and business partners rooted in the open flow of information needed to develop highly profitable marketing programs. Mike holds a BS in Marketing from Miami University (OH) and an MBA from DePaul University.
Vice President, Communication Strategies
It’s inspiring to spend each day working with such intelligent and collaborative people and amazing brands!
Bryan has 17 years of experience guiding brand marketing and digital strategy for a variety of industries and brands. His background includes nearly a decade with Nike where he was a key player in defining and leading Nike’s digital marketing strategy; directing the team and agencies responsible for industry leading and award winning experiences such as Nike iD and Nike+. Bryan has also led the marketing organization at consumer brands LaCrosse Footwear and the innovative sustainable apparel brand NAU. Beyond brand building and digital work, Bryan also has extensive experience optimizing retail business and customer engagement across media channels, direct stores, e-commerce and with wholesale partners. His consulting experience extends across B2B and B2C clients and has included multiple start-up ventures and work within the non-profit and social responsibility space.
Vice President, Strategy & Insights
Dana Hayman joined Infogroup in July of 2011 to spearhead the
growth and development of our Strategy &
Insights practice from his office in Dallas, Texas.
With over ten years consulting experience helping Fortune 500
marketing organizations leverage their data and analysis to make strategic
marketing decisions, Dana specializes in helping clients identify and
prioritize marketing opportunities, set marketing objectives and strategies,
allocate investments, and create ROI-focused database marketing plans.
His innovative ideas and approaches in CRM and database marketing have been
featured internationally in various publications including Strategy &
Leadership, Ad Age and Northwestern University’s Journal of
Integrated Marketing Communications.
Prior to joining Infogroup, Dana was SVP of Strategy &
Analysis at ClickSquared, SVP of Strategic Consulting at Epsilon, and VP of
Strategic Business Analysis and CRM at Targetbase Marketing. Dana has
also led client-side CRM practices.
Dana holds a Master Marketing Research degree from the
University of Georgia and BS (Marketing) degree from the University of Maine.
VP Client Services Engineering
Paul has 15 years experience putting data to work. For 5
years at Yesmail, the data has been helping customers drive more relevant,
timely marketing campaigns. Prior to joining Yesmail, Paul worked at the
forefront of real-time data exchange. He led integration initiatives for
Fortune 500 companies including JP Morgan Chase, GE, Motorola, Baxter
Healthcare, and International Paper. He has an Electrical Engineering
degree from the University of Illinois in Champaign.
Executive Relationship Owner
Being part of the Yesmail team, there is always something new to pique and/or satisfy my curiosity. Partnering on our clients' marketing programs, we can watch the experience unfold for their customer, push the boundaries of innovation, and share in their successes. It provides a breadth of opportunity to employ marketing strategy and tactics, and watch what happens then learn and innovate all over again. With a solid platform & technology, and best-in-class agency services, the potential for outstanding client partnership is more than possible.
Executive Relationship Owners are an adjunct to client services where we specialize in key client affiliations and major client partnerships. Being able to expand on our relevance, breadth of service and stickiness with our clients is my goal. Whether I'm driving a contract renewal, leading account planning or launching new business, I look to deliver results, share knowledge and improve our value to our clients.
Christy is an Executive Relationship Owner for Yesmail
Interactive, and performs the function of client partner for Yesmail's key
accounts. With over 16 years experience in interactive
marketing, with focus in the areas of retail, CPG and the financial services
industries, Christy has a broad base of cross-channel knowledge to share with
clients and team members. Since joining Yesmail 9 years ago, she has managed
teams supporting Yesmail's major accounts and is the force behind some of the
largest account growth and client ROI in Yesmail history. She is well-versed in
the Yesmail product and agency services, and her key partnerships have
included eBay, Visa, HP, Coca-Cola, U.S. Bank, Nationwide Insurance, Apple and
Disney. She was also a principle project manager for the launch of
Gifts.com retail website, while working for Readers Digest. Christy has enjoyed
being a board member for the Portland, OR chapter of the Association for Women
in Communications, and is an alumnus of Portland State University’s Extended
Studies program, with an emphasis on project management.
Vice President, Product Marketing
I enjoy working with the highly collaborative team at Yesmail, as many of my colleagues ask smart questions, and have great insights in the market, consumers, and in highly personalized marketing strategies that lead to far superior business results. We have a tight knit team which is continually bringing together emerging technologies, insights and customer strategies to bring our client programs to the next level. For me personally, this means we are continually discussing and executing product strategies that our customers can immediately take action on. There is nothing more gratifying than creating products that are disruptive in the market, and break through long-held perceptions on how far you can take marketing programs. That is Yesmail.
Julie Anne Reda, is a seasoned product management executive and is responsible to drive the product vision, strategy, roadmap and launch of Yesmail products. Julie Anne, along with her team manages product development and ensures products exceed market demands for innovative solutions that fit the changing landscape of digital marketing. Julie Anne has enabled large organizations such as Walt Disney Company, Fox Broadcasting, Sony Pictures, Ticketmaster and CitySearch.com to evolve their products to tailor toward the marketplace.
VP Customer Experience & Communication Strategy
It's uncommon to find such a universally enthusiastic, innovative, and talented group of people under one roof while also being surrounded by the best services and solutions in the market. Yes Lifecycle Marketing is a family, and I'm honored to be a member.
Once a client and true
practitioner of Yes Lifecycle Marketing concepts and technologies, Erik joined
the team in 2014 because he could not resist the enthusiasm and pure passion
for helping others succeed that exists throughout the Yes organization.
Erik brings with him a passion for digital transformation and customer
For the past 18 years, Erik has
championed marketing and transformation efforts in both the consumer and
business to business markets, and in both agency and client-side capacities.
Erik has spent the last 14 years client side managing people, product
innovation, and marketing strategy, towards the achievement of big audacious
goals! His client side efforts have spanned verticals such as financial
services at Bank of America, media and publishing at Hanley Wood, and retail
for Altrec and Lands' End. Early in his career, Erik worked for award
winning teams at Digitas and Hill Holliday, where he helped lead marketing and
digital strategies for leading brands such as General Motors, AT&T, TJX and
PricewaterhouseCoopers. Erik also dabbled in the exciting tech and .com
start-up IPO craze of the late 90's. He holds a BA from St Lawrence
University in Canton, NY.
Senior Vice President, Social & Disruptive Marketing Strategies
My favorite part of being a part of the Yesmail team is turning data into insights that drives new client programs. There is an immense amount of useful data that can be applied to business challenges and drive greater ROI for our clients. Seeing the results of our work is what gets me excited about working at Yesmail.
Best known for bringing a vision to client marketing challenges, Marc brings together the best of marketing’s left-brained analytics and insights with right-brained creative to develop highly effective marketing solutions. Prior to joining Yesmail Interactive, Marc was a founding partner of Marketing IQ and held various roles on the agency side and at Spectra Marketing a Nielsen subsidiary. His experience in marketing strategy, primary research, media and analytics helps clients better understand their customers, develop more effective marketing programs and accurately measure the results. Over the last 14 years, Marc has worked with businesses ranging from regional non-profits to large multi-national corporations across a diverse set of industries. Some of his most notable clients include: General Mills, Kraft, Miller/Coors, Anheuser-Busch, Proctor & Gamble, Prudential Capital Group, Frank Lloyd Wright Preservation Trust, MB Financial Bank, Little City Foundation, Amway Global, Physicians Interactive, Polska Grupa Farmaceutyczna (PGF)/Dbam o Zdrowie, White Wave Foods, Wrigley, Safeway, Costco and Wal-Mart.
Marc has a B.S.B.A. in Marketing from Ohio State University and a M.B.A. from the University of Notre Dame. In his free time he enjoys hiking, travelling, fencing, reading and like all true marketers, people watching.
VP, Intelligence Products
Yesmail has created an atmosphere that incubates and embraces innovation. Through this positive atmosphere, my team was able to develop a revolutionary new Marketing Intelligence Platform.
Jason Warnock is a seasoned veteran of digital marketing. After creating successful email applications for Canadian bank CIBC (2004), Jason initiated and managed Deliverability Operations for Digital Connexxions (2006) implementing several key strategies for major publishing clients. After a successful acquisition of Digital Connexxions in 2006 by infoUSA, Jason proceeded to become Director of Deliverability for Yesmail (2007) followed by VP of Deliverability Services for Infogroup (2011). Jason has transformed Infogroup Deliverability into an industry leading solution through enhanced offerings of technology and client services. Jason has designed successful technical and business strategies for several large Fortune 500 companies including: HP, Coke, Kodak, Facebook, eBay, Ancestry.com, and United Airlines. Jason is a recognized industry leader in competitive marketing intelligence through his work in co-founding Market Intelligence (formally TheMarketingNetwork.com). Market Intelligence is a revolutionary new platform that enables Marketers with the instant ability to track all digital deployments of their competitors across Email, Facebook, Twitter, Youtube, and SMS in near real-time. The exciting new platform has received praise from Fortune 500 companies, Government officials, and leading Research Groups.