Yesmail breaks into the leader ranks of email marketing service providers

"We are proud to be named a leader in The Forrester Wave evaluation, and will continue to focus our investment toward technology that exceeds our customer's expectations, coupled with an emphasis on retaining key management teams that contribute to and execute an aggressive vision," said Mike Hilts, President of Yesmail. "We understand the importance of providing trusted services in addition to cutting edge technology which allows us to innovate flexible solutions for our clients and underscores our ability to become a valued partner."

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Yesmail partners with EdgeCast to provide superior content delivery network service

Yesmail clients receive best-in-class network services

OMAHA, NE, October 7, 2008 — Yesmail™ (an infoGROUP company, [NASDAQ: IUSA], a recognized industry-leading provider of permission-based online email marketing solutions, announced today a new partnership with EdgeCast Networks, the superior, cost-effective global content delivery service that gives their customers competitive advantage in the delivery of digital media.

Yesmail's partnership with EdgeCast provides email recipients a superior experience by providing faster downloads of images within mail, and faster downloading of hosted content, improving performance by an order of magnitude. Additional benefits include lower latency access to content for non-US customers, specifically in, Asian, European, and Latin American markets.

Much of the email marketing of today is rich with digital images, video and audio. When recipients open an image-laden modern email marketing message they expect those images to load as fast as the old text-only emails of yesterday. Numerous studies have shown, that for a given email marketing campaign, the speed at which the emails open is directly proportional to that campaign's success in terms of click-throughs and, ultimately, ROI. It is this critical aspect of the email marketing campaign, the user experience of actually loading and reading the email, where EdgeCast's content delivery network (CDN) plays a critical role.

Yesmail delivers more than 2 billion messages per month comprised of more than 50 terabytes in media. By partnering with EdgeCast, Yesmail is ensuring that their readers enjoy the best email reading experience possible. Emails delivered over the EdgeCast network load at the same high speed regardless of where in the world they are received. Whether the recipient is in Los Angeles or New York, Hong Kong or Sydney, by employing the EdgeCast CDN, Yesmail is ensuring that their readers never have to wait for an image to load or a video to play.

"We are very excited about our partnership with Yesmail," said James Segil, president of EdgeCast Networks. "EdgeCast has built a business focused on customer satisfaction, so it's a natural fit to partner with Yesmail in their drive to provide their customers with the very best global high-speed email viewing experience available."

"Email service providers must differentiate their offerings within a saturated industry, so we partner with leaders like EdgeCast to provide a critical, peripheral component of Yesmail's technology platform and service," said Ryan Riggs, Yesmail's vice president of operations. "Our mission is to provide the best experience for our customers and their subscriber base, and we can do that by providing a higher value at a lower cost than many of our competitors."

EdgeCast has built a global content delivery network designed to deliver a superior experience within today's rich media Internet. Engineered with high-performance speed and a highly scalable, globally load balanced architecture that supports massive audiences and flash crowds, the EdgeCast network outperforms rivals by significant margins. Customers are experiencing dramatic performance improvements and substantial cost savings when switching from competitors.