Yesmail breaks into the leader ranks of email marketing service providers

"We are proud to be named a leader in The Forrester Wave evaluation, and will continue to focus our investment toward technology that exceeds our customer's expectations, coupled with an emphasis on retaining key management teams that contribute to and execute an aggressive vision," said Mike Hilts, President of Yesmail. "We understand the importance of providing trusted services in addition to cutting edge technology which allows us to innovate flexible solutions for our clients and underscores our ability to become a valued partner."

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Yesmail Offers Exclusive Access to Pivotal Veracity's Email Design Guide

Easy access for Yesmail clients to improve their customers’ email experiences and overall campaign objectives

OMAHA, NE, September 23, 2008 — Yesmail™ (an infoGROUP company, [NASDAQ: IUSA]), a recognized industry-leading provider of permission-based online email marketing solutions, announced today a new partnership offering exclusively for its clients with Pivotal Veracity, a leading provider of email delivery optimization tools. Subscribers to the exclusive pvIQ Co-branded offering now have immediate access to Pivotal Veracity's Cross Platform Email Design Guide, an online, fully indexed resource guide that documents over 6000 capabilities across every major email client platform.

Yesmail's exclusive pvIQ Co-branded offering provides the most cost-effective means for marketer to gain access to Pivotal Veracity's suite of email delivery optimization tools including the award-winning eDesign Optimizer suite which enables marketers to preview how their emails will look within a wide variety of email clients for desktop and mobile devices. Using the information from the Email Design Guide, email marketers and web designers can streamline the process of creating emails that render the best in the widest variety email clients worldwide.

Yesmail clients enjoy simplified processes working through a single turnkey solution vs. having to start and stop workflow by switching between programs. Through Yesmail's exclusive pvIQ Co-branded offering, Pivotal Veracity's Cross Platform Email Design Guide is easily accessible giving marketers back the time they use to spend troubleshooting and dealing with ISP-specific email rendering errors. That means more time spent designing cross-platform compatible emails and much improved message QA efficiencies.

"Our long standing relationship with Yesmail continues to produce strong, beneficial programs for clients, and a superior experience for the audiences on the receiving end of their online marketing programs," said Deirdre Baird, president and CEO of Pivotal Veracity. "With the Top 20 email service providers in the United States averaging over 5 billion emails sent each month, we've seen a need to innovate with technology that improves processes for such a large volume of mail being managed by ESPs and for everyone managing programs on the client side creating the volume," said Baird.

"We're always looking to increase our clients' abilities to get their jobs done efficiently and effectively," said Mike Hilts, president and general manager of Yesmail, "and creating partnerships like this one with Pivotal Veracity truly presents the best experience from marketer to consumer through the integration of programs of two industry leaders," said Hilts.

Yesmail's Enterprise application, the cornerstone of Yesmail's solutions, has generated recognition for the company and it's offerings by notable analysts such as Forrester Research and Jupiter Research. Yesmail was also recognized recently as a premiere service provider to Fortune 1000 and Fortune 500 businesses, by Internet Retailer, in the Top 500 Guide of Online Retailers as one of the top two email service providers. For more information about the Yesmail/Pivotal Veracity partnership please call 1.877.Yesmail inside the US or 1.503.241.4185 internationally.