Yesmail breaks into the leader ranks of email marketing service providers

"We are proud to be named a leader in The Forrester Wave evaluation, and will continue to focus our investment toward technology that exceeds our customer's expectations, coupled with an emphasis on retaining key management teams that contribute to and execute an aggressive vision," said Mike Hilts, President of Yesmail. "We understand the importance of providing trusted services in addition to cutting edge technology which allows us to innovate flexible solutions for our clients and underscores our ability to become a valued partner."

Read the Forrester Summary

Read the Full Yesmail Summary

«BACK TO NEWS/EVENTS

Yesmail™ ranks in the top three email marketing vendor providers for Internet Retailers Top 500

OMAHA, NE, August 12, 2008 — Yesmail™ (an infoUSA®company, [NASDAQ: IUSA]), a recognized industry-leading provider of permission-based online marketing solutions announced today that it has been recognized as one of the three top email service providers to Internet Retailers Top 500 Guide of online retailers for the third consecutive year.
"We are excited to be recognized again as a Top 500 provider to this group of market-leading brands," stated Mike Hilts, President of Yesmail. "We endeavor to create solid relationships with every client to provide best-in-class email applications and help them nail their marketing objectives through outstanding service paired with innovative, leading-edge technology."
According to Internet Retailer, E-mail marketing is undergoing a transition as a marketing channel. As ISPs begin scrutinizing e-mail senders’ reputation and consumers complain about inbox overload, many e-retailers are looking at ways to segment recipients. The goal is moving from general to specific consumer targeting, using shopping history and message testing. The top three vendors served 104 retailers this year, compared with 140 retailers who use internally developed applications.
The survey results showed 19 Top 500 companies listed Yesmail as their email marketing management provider, including Aéropostale, HP Home & Home Office Store and Macy’s, making Yesmail a top provider to the leading retailers using email as a key component of their sales and marketing programs.
The report takes a look at vendors in their respective technology categories most often cited by the Top 500 companies that Internet Retailer studies. The top vendors in each category were determined by research for and published in the Top 500 Guide. Data was gathered by Internet Retailer from November 2007 through April of this year and the provider rankings are based on the frequency with which those providers were cited by merchants in the 2008 Top 500 Guide, located online at http://www.internetretailer.com/top500/" target="_blank">http://www.internetretailer.com/top500/.