Yesmail breaks into the leader ranks of email marketing service providers

"We are proud to be named a leader in The Forrester Wave evaluation, and will continue to focus our investment toward technology that exceeds our customer's expectations, coupled with an emphasis on retaining key management teams that contribute to and execute an aggressive vision," said Mike Hilts, President of Yesmail. "We understand the importance of providing trusted services in addition to cutting edge technology which allows us to innovate flexible solutions for our clients and underscores our ability to become a valued partner."

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Yesmail™ presents "Capitalizing on the Email Channel to Drive Business Results" during eTail's Email Marketing Day

OMAHA, NE, July 22, 2008 — Yesmail™ (an infoGROUP company, [NASDAQ: IUSA], a recognized industry-leading provider of permission-based online email marketing solutions, will participate in an Email Marketing Roundtable at eTail East 2008, August 4th in Washington DC.

Mary Ann Antonelli, HP Consumer Newsgram Program Manager and Yesmail's Catherine Magoffin, Senior Solutions Manager, will participate in eTail's Email Marketing Day roundtable sessions giving a presentation on "Capitalizing on the Email Channel to Drive Business Results". The Newsgram program's charter is to drive preference, purchase and loyalty through learn and use content across HP consumer product categories. During this session, attendees will learn how HP manages Newsgram content to drive optimal business results for a variety of HP stakeholders, with a focus on precision targeting to deliver consumers HP content most relevant to their needs and interests.

eTail East is North America's largest conference for Multi-Channel Retailers, delivering immeasurable value and measurable results that you won't find anywhere else. With four days of networking opportunities, a preview of the latest technology solutions, client-led email marketing roundtable discussions, mobile marketing forum, and 37 brand new retail speakers, eTail is dedicated in helping retailers achieve their goals for the future as the online channel continues to grow.

eTail East 2008

Who: Mary Ann Antonelli, HP Consumer Newsgram Program Manager and Catherine Magoffin, Senior Solutions Manager, Yesmail
What: "Capitalizing on the Email Channel to Drive Business Results"
When: Monday, August 4, 9:00am-5:30pm
Where: The Hilton, Washington DC

e-Retailing has forever changed the retail landscape. In 2008 online sales will represent over 30% of a retailer's total revenue, up 40% since 2006. While these numbers are staggering, the pace of change is even more so.

eTail's focus will be on tactical content, giving you the opportunity to refine your eCommerce business, and integrate these tactics into your overall marketing strategy.