Yesmail breaks into the leader ranks of email marketing service providers

"We are proud to be named a leader in The Forrester Wave evaluation, and will continue to focus our investment toward technology that exceeds our customer's expectations, coupled with an emphasis on retaining key management teams that contribute to and execute an aggressive vision," said Mike Hilts, President of Yesmail. "We understand the importance of providing trusted services in addition to cutting edge technology which allows us to innovate flexible solutions for our clients and underscores our ability to become a valued partner."

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Yesmail launches groundbreaking email marketing module

New module enables marketers to better reach qualified prospects

OMAHA, NE, June 9, 2008 — Yesmail™ (an infoGROUP company, [NASDAQ: IUSA], a recognized industry-leading provider of permission-based online email marketing solutions, announced today a new groundbreaking module for its email platforms designed to fine tune and significantly improve the way marketers reach out to more-qualified prospects.
Yesmail Prospector is a one-of-a-kind solution that allows marketers to target prospects and acquire new customers with the same tool they use for retention-based email marketing. All of the advanced email techniques such as dynamic or conditional content, micro-segmenting, multi-message streams and triggered messaging, typically reserved for retention email marketing, are now available for acquisition campaigns. The Prospector module, which is available to all Yesmail Express retention clients, allows the marketer to select audiences from pre-qualified lists that closely match the client's customer demographic. The result is the ability for email marketers to conduct highly customized, advanced acquisition campaigns that parallel and integrate with their retention efforts.
Yesmail Prospector leverages the collective data resources of the infoGROUP to provide quality prospects for customer acquisition campaigns. The lists are available on-demand, and are constantly cleansed to ensure data quality and are periodically updated with new contacts. By combining the expertise, experience and rich information resources of infoGROUP with the innovative and technical strengths of Yesmail, Prospector sets a new standard for "best of breed" email marketing.
With Yesmail Prospector, micro-vertical industries such as automotive and financial services can tap into a rich source of segmented records. For example, in the automotive industry, verticals can select unique email marketing data sorted according to automobile manufacturer, model and model year. Financial Services can select data sorted by holders of bank cards, credit cards, mortgages and investments.
"We're excited to announce this incredibly unique value-add module to our portfolio," said Mike Hilts, president and general manager of Yesmail. "We continue to develop and deliver innovative solutions that will make email marketing more effective and impactful to our customer's bottom line. To date, our clients using these solutions have been extremely pleased with the results their seeing and how they've been able to show a real return within their email marketing activities."