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Yesmail's Creative Services Team propel Clients to Top Honors at MarketingSherpa's Annual Email Awards

Best Consumer Email Newsletter: HP takes the Gold for their "HP Home & Home Office Store Newsletter Redesign", while Coca-Cola brings home the Silver for their "My Coke Rewards" Newsletter.

Both award winning designs are the result of strong partnerships and Yesmail's integrated approach to strategic and best practices consulting.

DEWALT™ Racing is Named Finalist for the Creative Media Awards by Media Magazine

Recognized for "Cool and Compelling Visual" and "Brand Building Ability" in the Email Category: Yesmail's Creative Services Team developed DEWALT's Racing Campaign newsletter that is sent to a highly targeted audience of 50,000 NASCAR enthusiasts.

"We challenged the Yesmail team with about five requirements around building our brand and keeping our racing enthusiasts coming back for more," said Brian Frederick, DEWALT's Senior Internet Marketing Manager. "They delivered all five requirements and an absolute winner of a newsletter template for a crowd that expects the best."

Yesmail breaks into the leader ranks of email marketing service providers

"We are proud to be named a leader in The Forrester Wave evaluation, and will continue to focus our investment toward technology that exceeds our customer's expectations, coupled with an emphasis on retaining key management teams that contribute to and execute an aggressive vision," said Mike Hilts, President of Yesmail. "We understand the importance of providing trusted services in addition to cutting edge technology which allows us to innovate flexible solutions for our clients and underscores our ability to become a valued partner."

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Yesmail™ Creative Services Team Powers Gold and Silver Client Awards for Marketing Sherpa

Two top clients win Gold and Silver for Best Consumer Email Newsletter

OMAHA, NE, March 4, 2008 — Yesmail™ (an infoUSA® company, [NASDAQ: IUSA]), a recognized industry-leading provider of permission-based online email marketing solutions, announced today that two of its clients swept the consumer email newsletter category for Marketing Sherpa's 2008 Email Marketing Awards, taking home the Gold and Silver.
Marketing Sherpa 2008 Email Marketing Awards:
Best consumer email newsletter for marketing purposes

Who: HP Home & Home Office Store
What: Gold "HP Home & Home Office Store Newsletter Redesign" Best Email Newsletter for
Marketing Purposes (Consumer)
Who: Coca-Cola
What: Silver "My Coke Rewards Newsletter"
The HP newsletter redesign was recognized for helping the HP Home and Home Office Store accomplish their goals of driving incremental revenue and optimizing overall click through response. The "My Coke Rewards Newsletter" results showed increased program participation including site logins, product code entries, product trials proven with coupon redemption, reward redemptions and contest entries.
Both award winning designs are the result of strong partnerships and Yesmail's integrated approach to strategic and best practices consulting. Yesmail Professional Services worked closely with both clients to design, test and track results for each campaign.
"With more than seven years of experience designing for email, we've developed a collaborative working style with our clients where each team challenges the other to exceed goals," said Matt Caldwell, director of creative services for Yesmail. "In this instance our professional services team outlined current program successes and we took those and built upon them. We are simply delighted with the results we saw and excited to be the force behind these awards."