Yesmail breaks into the leader ranks of email marketing service providers

"We are proud to be named a leader in The Forrester Wave evaluation, and will continue to focus our investment toward technology that exceeds our customer's expectations, coupled with an emphasis on retaining key management teams that contribute to and execute an aggressive vision," said Mike Hilts, President of Yesmail. "We understand the importance of providing trusted services in addition to cutting edge technology which allows us to innovate flexible solutions for our clients and underscores our ability to become a valued partner."

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Yesmail to speak at Email Evolution Conference

Email marketing leader Yesmail will present on the use of web analytics to build smarter and more integrated email programs

OMAHA, NE, February 4, 2008 — Yesmail™ (an infoUSA® company, [NASDAQ: IUSA]), a recognized industry-leading provider of permission-based online email marketing solutions, will speak at the Email Evolution Conference being held February 12-13 in San Diego, California.

Tanya Hyde, Sr. Director of Yesmail's Professional Services team which includes Strategic, Media and Creative Services, will co-present on "Building a Smarter Email Program Using Website Analytics and Landing Pages". Attendees of this session will learn how to take their email marketing program to the next level by using Web Analytics event data. From defining campaign goals, to analysis and reports, attendees will learn the steps to creating a highly effective and relevant email campaign.

The Email Evolution Conference will focus on what's considered the "best practices" of email, as well as "leading-edge" strategies and techniques to optimize marketing efforts. Experienced email marketers and industry leaders will openly and honestly share their successes, challenges and outlook for the future.

Email Evolution Conference
Who: Tanya Hyde, Sr. Director of Professional Services, Yesmail
What: "Building a Smarter Email Program Using Website Analytics and Landing Pages"
When: Tuesday, February 12, 2:30 p.m.
Where: Sheraton Hotel and Marina, San Diego, CA
Labeled as "the event for email marketers, by email marketers", this conference will have more than 85 email and digital experts on hand to address the most pressing issues found in email marketing today. Also featured is an innovative three-track format for its 27 breakout sessions, enabling attendees to get the right information tailored to match their expertise level.