Yesmail breaks into the leader ranks of email marketing service providers

"We are proud to be named a leader in The Forrester Wave evaluation, and will continue to focus our investment toward technology that exceeds our customer's expectations, coupled with an emphasis on retaining key management teams that contribute to and execute an aggressive vision," said Mike Hilts, President of Yesmail. "We understand the importance of providing trusted services in addition to cutting edge technology which allows us to innovate flexible solutions for our clients and underscores our ability to become a valued partner."

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Yesmail breaks into the leader ranks of email marketing service providers

An independent research firm awards Yesmail perfect scores in 15 subcategories

OMAHA, NE, December 20, 2007 — Yesmail™ (an infoUSA®company, [NASDAQ: IUSA], a recognized industry-leading provider of permission-based online email marketing solutions, announced today that it has been designated a Leader in the Q4 2007 Forrester Wave™ report for Email Marketing Service Providers.

Yesmail was among the select companies that Forrester invited to participate in its Forrester Wave: Email Marketing Service Providers, Q4 2007 Report. Forrester designated Yesmail a Leader after an exhaustive analysis of 50 Email Marketing Service Providers, evaluation of 128 online vendor-supplied references and coordination of 32 phone interviews with customers. In this evaluation, Yesmail was awarded 15 perfect 5.0 scores in sub-categories including: product roadmap, technology services, campaign management services, campaign automation, technology interface and physical locations and geographical reach to name a few.

Forrester's Executive Summary of Yesmail concluded:
"A rebuilt platform and iterative development processes earn Yesmail a Leader slot in Forrester's evaluation of email marketing service providers. The vendor's Agile development processes enable it to release new features every two weeks. These features, such as a calendar and flowchart tool for managing multiple campaigns, help marketers manage their communications to customers by enabling them to visualize where different campaigns fall in relation to each other. Yesmail has also made a move to expand into the mid-market and small business space."

Forrester further credited "a new CTO and his team (for) revamping the vendor's technology by elevating its platform to the level of the other vendors and embracing development processes that enable flexible and fast innovation." Grant Roholt joined Yesmail in April of 2006 charged with setting company-wide technology initiatives and developing products and processes to support employees, vendors, and client initiatives.

The Wave report credits Yesmail's improved technology platform and development methodology for "strengthened campaign management, reporting functions, and technology platform as well as instituting Agile processes for the continual release of new features." The report credits Yesmail for incorporated new, useful functionality. "Marketers seeking to plan their email campaigns in a more visual, intuitive way are in luck. Yesmail has added a calendar function that enables users to see how their campaigns interact with one another." In addition "The interface emphasizes simplicity, ease of use, workflow collaboration, and operational efficiency."

Scoring a perfect 5.0 for campaign management services, the Wave reflects upon Yesmail's tenured account teams with regional account directors averaging more than six years. "More than 40% of the vendor's clients use campaign management services. References, which range from email newbies to high-volume global emailers, are very satisfied and report that the vendor's dedication to their email programs makes it feel like 'an extension of their team.' " Forrester cited one Yesmail client's appreciation for the services they receive stating, "Accessibility is a big plus. We meet once a month at the executive level, once a week at the director level. [Yesmail is] a continual value-add in terms of strategy; it takes our program to the next level.

"We are proud to be named a leader in The Forrester Wave evaluation, and will continue to focus our investment toward technology that exceeds our customer's expectations, coupled with an emphasis on retaining key management teams that contribute to and execute an aggressive vision," said Mike Hilts, President of Yesmail. "We understand the importance of providing trusted services in addition to cutting edge technology which allows us to innovate flexible solutions for our clients and underscores our ability to become a valued partner." importance of providing trusted services in addition to cutting edge technology which allows us to innovate flexible solutions for our clients and underscores our ability to become a valued partner."