Yesmail breaks into the leader ranks of email marketing service providers

"We are proud to be named a leader in The Forrester Wave evaluation, and will continue to focus our investment toward technology that exceeds our customer's expectations, coupled with an emphasis on retaining key management teams that contribute to and execute an aggressive vision," said Mike Hilts, President of Yesmail. "We understand the importance of providing trusted services in addition to cutting edge technology which allows us to innovate flexible solutions for our clients and underscores our ability to become a valued partner."

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Yesmail First Reseller of TRUSTe's Privacy Seal

TRUSTe's New Online Web Seal Application Process Allows Yesmail to Offer Customers Direct Access to Certification

San Francisco, CA, December 19, 2005 — TRUSTe, the leading independent trust authority, and Yesmail, an e-mail marketing solutions provider, announced today that Yesmail will become the first company to resell TRUSTe web privacy seals. This program makes it easier for Yesmail customers to have their web privacy practices reviewed and certified by eliminating duplication of effort and the number of relationships the Website must manage.

Starting immediately, customers will be able to begin applying for certification through Yesmail.

"Our goal is always to increase and validate good privacy practices," said Fran Maier, President and Executive Director for TRUSTe. "This will encourage more sites to participate in the web privacy seal program and provide a broader, stronger foundation for consumers' trust in the Internet. By becoming the first reseller of the seal, Yesmail is showing innovation for its customers and a genuine interest in making the Web safer."

"The Websites we work with want to show customers the work they put into maintaining thorough privacy practices. A TRUSTe privacy seal is the best recognized way to demonstrate that care and diligence," said David Fowler, Sr. Director of Deliverability and Privacy Services for Yesmail. "This program makes it easier for our customers to achieve recognition for their efforts."

About TRUSTe

TRUSTe, the independent trust authority, is a nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world.

Founded in 1997, TRUSTe runs the largest privacy seal program, certifying more than 1,500 Web sites throughout the world with support from its sponsors, Microsoft, AOL, DoubleClick and Intuit. TRUSTe also provides standards, certification and oversight for e-mail accreditation with its Email Privacy Seal and the Bonded Sender Program. For more information on TRUSTe please visit www.truste.org.

About Yesmail

Yesmail is an e-mail marketing solutions provider. Yesmail has the experience and capabilities to create, build and implement e-mail campaigns that directly support client objectives, whether they are revenue generation, brand awareness or community building. With proven success in the acquisition and cultivation of a customer or prospect base, Yesmail is known for developing and implementing customer-centric e-mail solutions that drive results.

Backed by an unwavering commitment to client success, Yesmail has helped over 150 clients, including marketing giants Nike, Nintendo, Hewlett-Packard, Home Shopping Network, Hotwire, Nine West, Avon and Warner Bros., build revenue streams, consumer confidence, long-term trust and loyalty.

Founded in 1996, Yesmail has offices in San Francisco, Portland, New York, Chicago and Omaha.

Yesmail is an infoUSA company and is part of the Donnelley Marketing Group, which includes sister companies Donnelley Marketing, Walter Karl, Catalog Vision and OneSource.