Yesmail breaks into the leader ranks of email marketing service providers

"We are proud to be named a leader in The Forrester Wave evaluation, and will continue to focus our investment toward technology that exceeds our customer's expectations, coupled with an emphasis on retaining key management teams that contribute to and execute an aggressive vision," said Mike Hilts, President of Yesmail. "We understand the importance of providing trusted services in addition to cutting edge technology which allows us to innovate flexible solutions for our clients and underscores our ability to become a valued partner."

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DEWALT™ Racing is Named Finalist for the Creative Media Awards by Media Magazine

Racing Campaign Newsletter Recognized for Cool and Compelling Visual and Brand Building Ability in the Email Category

OMAHA, NE, October 25, 2007 — Yesmail™ (an infoUSA®company, [NASDAQ: IUSA]), a leading email marketing service provider, today announced that key client DEWALT Racing (www.DEWALT.com) has been named a finalist for the Creative Media Awards presented by Media Magazine.

The DEWALT RACING newsletter is a weekly email message sent to a highly targeted audience of approximately 50,000 NASCAR enthusiasts. Yesmail's creative team developed the newsletter for DEWALT's requirement of a fast turnaround – subscribers receiving timely and relevant updates each Monday regarding weekend race happenings.

The newsletter catches the attention of DEWALT's racing enthusiasts through compelling visuals and yellow and black colors – the recognizable brand colors. It not only produces a strong response and creates an opportunity to cross sell, but also builds brand awareness by introducing new products and promotions, enabling its recipients to click through to the DEWALT website to learn more.

"We challenged the Yesmail team with about five requirements around building our brand and keeping our racing enthusiasts coming back for more," said Brian Frederick, DEWALT's Senior Internet Marketing Manager. "They delivered all five requirements and an absolute winner of a newsletter template for a crowd that expects the best."

"We are proud that the DEWALT newsletter has been named a finalist for the 2007 Creative Media award," said John Harrison, Yesmail's SVP of Product Strategy and Client Services. "Our creative team is a highly talented group which continues to create 'wins' for our clients and provide a true value-add to Yesmail's overall service offerings."