Yesmail breaks into the leader ranks of email marketing service providers

"We are proud to be named a leader in The Forrester Wave evaluation, and will continue to focus our investment toward technology that exceeds our customer's expectations, coupled with an emphasis on retaining key management teams that contribute to and execute an aggressive vision," said Mike Hilts, President of Yesmail. "We understand the importance of providing trusted services in addition to cutting edge technology which allows us to innovate flexible solutions for our clients and underscores our ability to become a valued partner."

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Yesmail Partners with Pivotal Veracity to enable customers to improve the deliverability and effectiveness of their online communications

OMAHA, NE, October 23, 2007 — Yesmail™ (an infoUSA®company, [NASDAQ: IUSA]), a leading email marketing service provider, today announced an exclusive partnership with Pivotal Veracity, the number one ranked independent email delivery auditing and optimization company for large enterprises. This partnership provides Yesmail Enterprise clients with direct access to a co-branded version of PVIQ, Pivotal Veracity's award-winning delivery optimization tool suite.
With PVIQ Yesmail Enterprise clients can truly optimize their email marketing programs by validating how their messages will look in a variety of different email clients across a variety of major international ISPs. They can pre-screen their messages to highlight potential deliverability problems, and verify the email inbox delivery of their messages, which allow for ongoing monitoring and improvement of their online reputation.
"By partnering with Pivotal Veracity, Yesmail has made it remarkably easier for their customers to monitor and control the deliverability and effectiveness of their entire emarketing program," said Deirdre Baird, President & CEO, of Pivotal Veracity. "Customers greatly benefit from the combined expertise of two market leaders which puts award-winning technology as the underpinning their program, generating measurable results."
Yesmail emarketing solutions have become the foundation for innovative, personalized email communication for the future. Through the development of truly scaleable technology platforms for large enterprise and mid-sized businesses, Yesmail has demonstrated a proven methodology for solutions that add value, retain value and exemplify ROI results regardless of strategy diversification.
"Commercial email marketing directly contributed $18.5B in incremental US sales last year," says Manny Ju, Director of Product Management at Yesmail. "By offering best of breed email delivery optimization tools to our clients, we hope to assist our customers' expectations in achieving their ROI goals. Yesmail and Pivotal Veracity provide a solid technology foundation that creates the value-add our clients need to maintain a competitive advantage."
For more information on the Yesmail Pivotal Veracity partnership, contact Yesmail's team of professionals at 1-877-937-6245.