Yesmail breaks into the leader ranks of email marketing service providers

"We are proud to be named a leader in The Forrester Wave evaluation, and will continue to focus our investment toward technology that exceeds our customer's expectations, coupled with an emphasis on retaining key management teams that contribute to and execute an aggressive vision," said Mike Hilts, President of Yesmail. "We understand the importance of providing trusted services in addition to cutting edge technology which allows us to innovate flexible solutions for our clients and underscores our ability to become a valued partner."

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Yesmail Direct Enables Small Businesses to Tackle Multiple Emarketing Programs from a Single Destination

OMAHA, NE, October 15, 2007 — Yesmail™ (an infoUSA®company, [NASDAQ: IUSA]), a recognized industry-leading provider of permission-based online marketing solutions, announced a ground-breaking new emarketing portal today aimed at small businesses who need effective marketing programs to reach out to local prospects and generate new business.
Yesmail Direct is a brand new online business zone where small businesses register within a master application to conduct permission-based email marketing, print postcards for direct mail and buy listings with the top search engines. As one of the first emarketing portals of its kind, Yesmail Direct enables SBs to build communications and advertising to new customers, and build loyalty via targeted communications with current customers from one single location at an affordable price.
A limited study of small businesses in the US showed that almost 98% operate without a marketing plan.1 Consequently, many small businesses fail due to lack of revenue and the ability to build a strong customer base with repeat buyers.
"Small businesses typically have few resources to invest in reaching out to their customers — and yet it's the most important piece of generating brand awareness and getting new business," said Mike Hilts, president of Yesmail. "By setting up a single destination to conduct multiple types of emarketing programs within a centralized and simplified environment, we've been able to provide a real value-add through a unique and effective set of tools to conduct business on a pay-by-use basis."
Yesmail Direct has a simplified user interface allowing clients to easily build and track projects, upload and build a universal address book, as well as generate a number of reports to test and evaluate special promotions. Users can create and send an email or newsletter out to a client list, and follow with a direct mail postcard sent to a postal select off the same list.
"We signed up for Yesmail Direct as an Alpha tester, and are truly impressed by the capabilities of the suite of applications offered," said Richard Hoffman, president, Synergy Interactive. "Logging into a single online destination and being able to execute email programs, send direct mail and fine tune local search plans is the most unique offering for small businesses that I've seen in a long time. It makes doing business efficient and easy all at the same time."
Yesmail Direct is being announced in its Beta phase and is available for registration currently. Beta phase will last through December 31, 2007 and provides customers early access to application in order to familiarize themselves with the products and features prior to general availability scheduled for January 1, 2008. For more information about Yesmail and Yesmail Direct, visit www.YesmailDirect.com, or call 1.877.Yesmail.