Yesmail breaks into the leader ranks of email marketing service providers

"We are proud to be named a leader in The Forrester Wave evaluation, and will continue to focus our investment toward technology that exceeds our customer's expectations, coupled with an emphasis on retaining key management teams that contribute to and execute an aggressive vision," said Mike Hilts, President of Yesmail. "We understand the importance of providing trusted services in addition to cutting edge technology which allows us to innovate flexible solutions for our clients and underscores our ability to become a valued partner."

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Yesmail Joins Omniture® Genesis™ Partner Network to Help Customers Easily Integrate Email Marketing with Web Analytics

OMAHA, NE, June 12, 2007 — Yesmail™ (an infoUSA®company, [NASDAQ: IUSA]), a leading email service provider, today announced Yesmail has partnered with Omniture, Inc.® (NASDAQ: OMTR), a leading provider of online business optimization software, to make it easier for customers to integrate their Yesmail email campaigns with Omniture SiteCatalyst® Web analytics. This partnership will increase the effectiveness of Yesmail customers' online multi-channel initiatives by providing seamless integration between their email campaigns and their Web site visitors' interaction.

Omniture Genesis is a plug-and-play application designed to reduce the complexity of measuring online marketing campaigns and increase results by automating the integration of marketing applications with Omniture solutions. By using Yesmail with Genesis, customers can quickly gain insights into the success of their email marketing campaigns using a single dashboard from which to measure results and take action.

Yesmail Enterprise clients will be able to more narrowly define their targeted audience, reduce mailing costs and increase return on investments. A user-friendly drag-and-drop interface reduces the complexity of integrated analytics, providing more advanced market segmentation and better profiles of customers. The bi-directional data exchange further enhances views of customer profiles.

"By joining Omniture's Genesis network, Yesmail has made it easier for their customers to gain a single view of their multi-channel marketing campaigns and results," said John Mellor, senior vice president of corporate development and strategy, Omniture, Inc. "Yesmail and Omniture customers can now easily integrate their Yesmail email marketing campaigns with Omniture's Online Business Optimization Platform without worrying about the complexity that is often associated with combining technologies from various vendors. Customers can now gain significant advantages by better understanding the success of their Yesmail campaigns coupled with data from their other multi-channel marketing initiatives through a single point of reference."

As businesses move towards optimizing marketing practices and establish a position of relevance in customers' minds – careful attention must be paid to the erosion of confidence as changes in composition of messages in the inbox, and use of secondary email accounts as the continual challenges increase for marketers trying to cut through the clutter.1 Key technologies that enable flexible targeting and professional services that provide strategic direction for e-marketing campaigns will be a great influence as customers who receive email give their permission for a relevant communication relationship and ultimately build enough trust to convert that trust into sales.

Yesmail online marketing solutions have become the foundation for innovative, personalized email communication for the future. Through the development of truly scaleable technology platforms for large enterprise and mid-sized businesses, Yesmail has demonstrated a proven methodology for solutions that add value, retain value and exemplify ROI results regardless of strategy diversification.

"As Internet advertising expenditures grow to $12.6 billion*, customers have an equally growing need to prove ROI on their online marketing spends," says Mike Hilts, President and General Manager of Yesmail. "By partnering with Omniture, we continue to offer our customers best of breed marketing solutions to maintain a competitive edge while improving their marketing efficiency."

For more information on the Yesmail Enterprise/Omniture Genesis partnership, contact Yesmail's team of professionals at 1.877.Yesmail.