Yesmail breaks into the leader ranks of email marketing service providers

"We are proud to be named a leader in The Forrester Wave evaluation, and will continue to focus our investment toward technology that exceeds our customer's expectations, coupled with an emphasis on retaining key management teams that contribute to and execute an aggressive vision," said Mike Hilts, President of Yesmail. "We understand the importance of providing trusted services in addition to cutting edge technology which allows us to innovate flexible solutions for our clients and underscores our ability to become a valued partner."

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Lillian Vernon Joins Forces with Yesmail Touts Speed, Accuracy and Analytic Support

OMAHA, Neb., April 5, 2007 — infoUSA(R) (NASDAQ:IUSA), the leading provider of proprietary business and consumer databases, sales leads, direct marketing, and email marketing, knew when Lillian Vernon Corporation of Virginia Beach, VA, needed a state of the art marketing database built in a hurry, Catalog Vision(TM) could meet the challenge and achieve a milestone of business intelligence for the 56 year-old cataloger. Catalog Vision is an infoUSA company based in Marshfield, WI.

"Considering how big and complex this database is, it required an amazing effort on Catalog Vision's part," said John Buleza, Vice President of Marketing for Lillian Vernon Corporation. "The entire project was accomplished in about six months."

"Of course I am pleased that we made our schedule, but the key to our future success will be the ability to target our customers more accurately," Buleza continued. "This is supported by thorough list hygiene, superior analytics and better access to our customer data."

Catalog Vision's innovative technology and reputation for strong analytics and accuracy clinched Lillian Vernon's decision to utilize the database company's expertise for future marketing efforts. Catalog Vision examines almost every conceivable public source to compile its 14 million business and 210 million consumer records, according to Daniel Gust, President of Catalog Vision.

"We regularly refresh and clean our clients' databases so that their marketing campaigns are based on deliverable addresses and accurate data," Gust explained.

Buleza believes pristine data and a single, all-inclusive view of each customer will be instrumental to Lillian Vernon's future marketing efforts.

"The data is well-scrubbed and very accessible," he said. "There is also great flexibility and integration across all dimensions of customer activity so that we can clearly see the multi-channel aspects of consumer behavior, which is crucial to remaining competitive within the industry."

"We take a very holistic view of our clients' business needs," Gust agreed. "The approach is very much 'soup to nuts.'"

This "holistic" view is supported by Catalog Vision's MarketZone(R) Platinum tool which transforms data into actionable business intelligence. It allows the Lillian Vernon marketing team to quickly analyze large volumes of customer level detail directly from the desktop.

According to Buleza, "The information MarketZone supplies will allow us to tailor products, services and campaigns to our current customers and attract future customers efficiently."

Email marketing programs offered by Catalog Vision's sister company, Yesmail(TM), will fuse online and offline customer data and strategies.